When Life Shits On Mormons…

Once again, Mormons got the bejesus beat outa them when Matt & Trey’s new musical debuted on Broadway.  Then “The Book of Mormon” actually became a hit.  Then it took home 9 freakin Tony Awards.

So what did the Church of Jesus Christ of Latter Day Saints do?  Stay up on the cross and cry?  No way, they did what any great CMO would do:  They turned on some muthafuckin marketing, bitches.

In a campaign reminiscent of Microsoft’s “I’m A PC,” a perfectly (racially and genderly) proportioned poster shows Times Square tourists that Mormon’s are, in fact, cool:  Mormons climb rocks.  Mormons surf.  Mormons ride motorcycles.   And is that a fucking falconer in the bottom left?

After all these years, Mormons ain’t about to keel over and die just because the creators of South Park still find everything about them an irresistible punchline.  No way.  This is the same faith that lit up my childhood Saturdays with their own animated TV show, “Davey & Goliath”:

Mormons know that all this talk about Mormons is a good thing, it drives interest, and now it’s driving traffic to www.mormon.org.  And have you BEEN to mormon.org?  It’s freakin incredible.  Jews, Muslims, Catholics — look the fuck out.  Mormons are the true digital ninjas.  Don’t believe me? Meet a Mormon, see for yourself.


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