Former World Champion Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media.
Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. In this role, he oversaw the development and production of the best new music and pro-social campaigns, original series, branded entertainment and student-produced content on-air, online, on mobile and on campuses nationwide. He later served as Senior Vice President of MTV 360 Production and Development, working across MTV, MTV2 and mtvU.
Prior to MTV, Ross founded Plant Film, a Los Angeles based production company partnered with Fox, VH1 and Dimension Films; was a development executive for Spike Lee's 40 Acres and A Mule Filmworks; and taught poetry at Washington University, the Rhode Island School of Design and The New School. His writing appears in The Kenyon Review, The Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine, Scalpel and multiple anthologies, and has been nominated for the Pushcart Prize. His first book, "The Cop Who Rides Alone," was published in 2002.
Ross is a member of the Academy of Television Arts & Sciences, the Viacom Marketing Council, and the advisory board of St. Jude's Childrens Hospital. He is a recipient of the first ever Digital Leadership Award, along with Lady Gaga, Mayor Michael Bloomberg and MakerBot founder Bre Petis. In 2012, he was named one of Fast Company's 100 Most Creative People In Business and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 Under 40" list of rising business leaders.
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