ross martin

October 27th, 2013 • Ross Martin

Are We Becoming Nature's Very Own Cyborgs?

Yeah, your your mom and dad deserve some credit for how much information your brain can jam in, retain and recall — and how fast.  The foundation of our ability to process information is indeed genetic.

Thankfully for our children, though, despite what they've inherited from us, they can do a great deal to build more capacity and brain speed for themselves. Eat well, sleep more, drink less, read poems more…, the science of "how to get smarter" is neverending.  And if that doesn't work, no worries — the technology we're building will get smarter on our behalf, right?

Either way, as long as we consider technology an extension of (and not a replacement for) our brainpower, there's no reason why we should ever see a generation with less brainpower than its parents.

Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, posted last week on how different living creatures experience the passage of time.  Roberts compares the visual processing speed of flies, dogs, humans and turtles:

Vision is a powerful sense, but does it have the power to stop time? Recent research indicates that time moves at a slower rate for some creatures.

If you’re a fly, you can process close to seven times as much info in a second as a human, which is why houseflies split their sides over our attempts to swat them – they see us coming in slow mo.

If you’re a dog you can process information at twice the rate of human, which is why TV is of little interest. A flickering image is all dogs see. If you’re a leatherback turtle on the other hand, time flies. Those guys get roughly a third of the information that we do in a second.

It seems that perception of time has to do with size and metabolic rate. Perhaps nature is nodding to the little guys. Now, how to be as fast as a fly and laid back as a turtle?

That's interesting stuff.  Reminds me of how we used to experiment with the speed and duration of programming on MTV's college network, mtvU.  By slowing things down, we were able to break through the clutter of our own network and give certain messages the space and time needed to connect and engage college students who were half-watching.  Funny how when something on TV slows down or gets quiet, we look up to see what's happening.

What Roberts' blog post doesn't get to are the differences we're starting to see between us humans, the generational shifts that make one generation look at the next generation and wonder why it's moving so fast.

The Species Millennial (born 1981-2000) seems to be moving at light speed, processing information so fast it's hard to believe they're actually processing anything at all.   Especially to those of us who are, er, older.  Millennials are moving so fast, we say, they can't possibly concentrate on anything, finish anything or appreciate anything.  Pretty bleak. 

And not true.

Cognitive scientist Andy Clark studies how our brains respond to the world around us becoming smarter, getting to know us better and better.  Clark explores the notion that the power of our minds extends beyond the limits of the "fortress of skin and skull" that protects our brains.

In studying the technologies we've built to solve problems and learn alongside (or ahead of) us, Clark shows how our inherited computational apparatus is now more sophisticated than any in the history of mankind.  In other words, the development of our mental capacity is cosmological, limitless, because we are turning ourselves into cyborgs (but, like, in a good way!).

Here's Clark:

We cannot see ourselves aright until we see ourselves as nature's very own cyborgs: cognitive hybrids who repeatedly occupy regions of design space radically different from those of our biological forbears. The hard task, of course, is now to transform all this from (mere) impressionistic sketch into a balanced scientific account of the extended mind.

The fundamental question becomes: Where does our mind end and the rest of the world begin? 

Millennials don't see the difference.


October 9th, 2013 • Ross Martin

Smile: Jimmy Fallon & The Roots Make Us Like Miley Cyrus

Yet again, Jimmy Fallon finds a way to make us smile.  And yet again, The Roots do too.  But come on, making me like Miley Cyrus again?  How'd they do that?  This version premiered this morning and is about to spread faster than  Miley herself on the internets.

October 8th, 2013 • Ross Martin

Yahoo! News Presents: How Millennials Will Change the Workforce

Yahoo! News recently invited me to appear on its live special exploring the future of the U.S workforce.  See below for my comments on "sidepreneurs," the value of a college degree, and the impact of the Millennial generation on life at the office…

From Yahoo! News' intro:

By 2020, nearly 50% of the U.S. workforce will consist of millennials (according to U.S. Bureau of Labor Statistics) – that's the generation of people born between 1985-2000. And 25% of millennials expect to jump between six different companies during their careers. That's a drastic change to the way in which the careers of Baby Boomers played out. So how will this change the workforce?


October 6th, 2013 • Ross Martin

From My New Interview On The Viacom Blog

I was recently interviewed by the Viacom Blog.  There I talk about the power of Viacom innovation, the origin of Scratch, and my gratitude to the friends and colleagues who've worked so hard and so brilliantly, side by side with me for the last ten years.  We're a team.  Fortune Magazine noticed, and it highlights our work in its new issue of the 40 emerging business leaders under 40 years old.  I'm honored to be in such  esteemed company, and so proud of what this incredible team stands for at Viacom.


September 9th, 2013 • Ross Martin

Big Data: A Room With No Theme

There's this poem by Timothy Donnelly that helped me think through some of the heavier questions regarding "big data" with which many of us are wrestling.  Of course, data isn't going to "extinguish" the creative fires — that's a little dramatic.  But we are indeed humbled by the struggle to reconcile the tsunami of big data with the primacy of creative vision.  The first lines of Donnelly's poem, The New Intelligence, warn us against a world without "mystery" and "without theme"…

The New Intelligence

by Timothy Donnelly

After knowledge extinguished the last of the beautiful

fires our worship had failed to prolong, we walked
back home through pedestrian daylight, to a residence

humbler than the one left behind. A door without mystery,
a room without theme.

(for the complete poem, click here)

It's what I'm thinking about as I get ready to head downtown today for The Competitive Summit, a conversation about market intelligence, hosted by Aol and TrackMaven.  I will be keynoting with Eric Kuhn, Head of Social Media for United Talent Agency.  Looking forward to a provocative conversation.

June 28th, 2013 • Ross Martin

Cannes 2013: My Conversation On Creativity With OK Go Lead Singer Damian Kulash

As part of Viacom's trip to this year's Cannes Lions International Festival of Creativity, I sat down for a conversation with Damian Kulash, lead singer of OK Go. Last year, Damian and the band won 7 Cannes Lions, 4 of which were gold. Here's an excerpt from our chat:

Also check out OK Go's new app, which is super fun to play and shot to the top on iTunes. Here's the video the band made to explain how it works: