http://somethingburning.com/ross-martin/ashley-simons-what-is-branded-entertainment-vol-1/ Media and Multiplatfornication by Ross Martin Wed, 21 Jul 2010 21:06:14 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://somethingburning.com/ross-martin/ashley-simons-what-is-branded-entertainment-vol-1/comment-page-1/#comment-31 jargulaster Mon, 15 Jun 2009 04:47:28 +0000 http://somethingburning.com/?p=207#comment-31 The real question is How will media companies pay for content themselves anymore, given their inability to monetize (or even get people to watch). And if we are indeed returning to the era of P&G (the "soap" in Soap Operas) paying for production, what will they demand this time around? Have to think we all, ultimately answer to Nielsen still... The real question is How will media companies pay for content themselves anymore, given their inability to monetize (or even get people to watch). And if we are indeed returning to the era of P&G (the "soap" in Soap Operas) paying for production, what will they demand this time around? Have to think we all, ultimately answer to Nielsen still…

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