I hate posting shit that sucks — the side effect is that it looks like I’m promoting it, and some people will watch it, adding to its views. But I just can’t believe how bad this is. If this is what branded entertainment is, then please God no one ever say that I do branded entertainment.
There’s two kinds of entertainment. Stuff you like, stuff you don’t.
If you like it, you’ll consume it, you’ll tell people about it, you’ll share it, you might come back for more of it. If you don’t, you’ll exit the page, FF the dvr, or change the channel. Pretty straight up.
Doesn’t matter who funds it. (Though if you’re Orbitz how do you actually let this shit get out?)
Doesn’t matter if it airs in programming time, commercial time, promo time. If you like it, it’s good. If you don’t, it dies.
Props Jason and the guys at DumbDumb who are trying something new (new for them). The problem is, what you’re doing isn’t good, and it isn’t new. And this needs to fucking die fast. Or all branded entertainment needs to die now.
Keep doing shit like this and you will kill Orbitz.
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