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Diplo & Switch’s “Major Lazer” An Early Woodies Fave?
Transactional media in the middle of the new Diplo & Switch music video, "Major Lazer"? Check out how the animation makes way for live action, in which young boys play with action figures you can (not really) "order now!" My guess is they compete for a Woodies nomination this year.
5 comments
dermot
June 10, 2009 at 12:17 pm
found the easter egg and enjoyed the posts. so is blogging old hat now? question: where does a blog end and a tweet begin or vice versa?
stetch
June 11, 2009 at 2:28 am
this is one of my favorites of the year!! ja mon
Schutz
June 11, 2009 at 2:33 am
dude- i seriously want those action figures…
The song is dope too, but the video is so so good and feels perfectly sat. morning in 1987. I'm in! Are we making a new show? I'm in.
lorraine soence
June 16, 2009 at 12:28 am
absolutely one of the best of the year… whats a woodie?
ross martin
June 16, 2009 at 1:23 am
Yo, Lorraine. A Woodie is an award from MTV's college network, mtvU. College kids nationwide pick their favorite artists (mostly indie bands), and then mtvU throws a concert to announce and celebrate the winners. Here's more on the Woodie Awards: http://www.woodies.mtvu.com