In-N-Out Burger is My New Favorite Follow

July 24, 2009 — 6

GREAT THINGS ABOUT IN-N-OUT BURGER * Best fast food there is * Secret Menu for devotees * Holy shit -- the Bible! (see below) NOT-AS-GOOD THINGS ABOUT IN-N-OUT BURGER * Privately owned and won't franchise * None located East of the Mississippi * I don't work there (yet) My favorite Friday Follow on Twitter today is... @IN_N_OUT_Burger The twitter account is run by former managers who no longer work there but are obsessed, like me.

Bible reference on the bottom of an In-N-Out drink cup
Bible reference on wrapper of an In-N-Out Double-Double
In-N-Out prints discreet references to Bible verses on their paper utensils. The print is small and out of the way, and only contains the book, chapter and verse numbers, not the actual text of the passages. The practice began in the 1980s during Rich Snyder's presidency, a reflection of the beliefs held by the Snyder family:
  • Burger and cheeseburger wrappers
Revelation 3:20—"Behold, I stand at the door, and knock: if any man hear My voice, and open the door, I will come in to him, and will dine with him, and he with Me."
  • Beverage cups and replicas
John 3:16"For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life."
  • Milkshake cups
Proverbs 3:5—"Trust in the LORD with all thine heart; and lean not unto thine own understanding."
  • Double-Double wrapper
Nahum 1:7—"The LORD is good, a strong hold in the day of trouble; and he knoweth them that trust in him."
  • Paper water cups (no longer in use)
John 14:6—"Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me."


  • Arnell Sarg

    July 24, 2009 at 3:55 pm



  • Irma Gotleib

    July 24, 2009 at 3:58 pm

    how come they dont advertise on any networks or any cable? they dont even seem to do online or print. but they have this incredible trailer you can rent… and a very cool Foundation for charity


  • Crazy Ed

    July 24, 2009 at 3:59 pm

    love your blog Ross, nice Friday treat


  • matt

    July 24, 2009 at 1:49 pm

    But is it better than The Lodge?


  • Stacy

    July 24, 2009 at 7:01 pm

    You can read all about it — everything you ever wanted to know about California's great burger chain — in my new book: In-N-Out Burger: A Behind-The-Counter Look At The Fast-Food Chain That Breaks All The Rules (all the info on INOB, none of the calories! and a NY Times bestseller too)

    (thanks Ross)


  • Tina Wells

    July 27, 2009 at 3:27 am

    Ok so re the Bible verse thing, Forever 21 does the same thing… Coincidence?


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