Tag: agency
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Livestream With Google at CES 2013 Featuring Scratch, IPG Labs, DeepFocus, Weber Shandwick and Mother, Hosted by PSFK Founder Piers Fawkes
From PSFK‘s site: What trends and emerging technologies will influence creative business in 2013? PSFK and Think with Google gathered top minds in advertising and marketing to give their insights on how anticipatory devices, life capturing, open ecosystems and more will help agencies create value for clients and consumers. See the full video below. In attendance were:…
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The Public Birth Of MTV Scratch
Check this out! * * * F O R I M M E D I A T E R E L E A S E * * * MTV Launches New Creative Team “MTV Scratch,” Leveraging the Power of MTV’s Connection to Millennials for Brand Partners NEW YORK, Sept. 29 /PRNewswire/ — MTV,…
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Everybody’s All Up In Everybody Else’s Grill
And whatnot. . “Companies have gotten so collectively locked into a particular cadence of competition that they appear to have lost sight of their mandate — which is to create meaningful grooves of separation from one another. Consequently, the harder they compete, the less differentiated they become.” So says Youngme Moon, in her book DIFFERENT:…
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The Relationship Between Agencies & Clients
My colleague Chris Ficarra of VH1 just sent me this one, and it’s fun to watch while you’re on conference calls…