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Livestream With Google at CES 2013 Featuring Scratch, IPG Labs, DeepFocus, Weber Shandwick and Mother, Hosted by PSFK Founder Piers Fawkes

January 27, 2013 — 0

From PSFK's site: What trends and emerging technologies will influence creative business in 2013? PSFK and Think with Google gathered top minds in advertising and marketing to give their insights on how anticipatory devices, life capturing, open ecosystems and more will help agencies create value for clients and consumers. See the full video below. In attendance were: Ian Schafer, CEO of DeepFocus Ross Martin, EVP of Viacom Media Networks/Scratch David Rosenberg, Managing Partner at IPG Labs Andrew Deitchman, Founding Partner of Mother Greg Dvorken, EVP of Tech Practice at Weber Shandwick Some highlights from the conversation: 2:00 – What’s the value of CES? 10:00 – How 3D printing for reduces cycles of innovation and opens manufacturing to consumers. 12:00 – New industries embracing open API & app development, the danger of hardware becoming irrelevant. 16:03  - An open protocol to control your whole home from your phone. 19:14 – Settling on the suite of accepted technology for the 21st century, now just being improved. 22:00 – How ‘smart’ devices are only smart in their own ecosystems. 25:15 – Why do gadgets exist? The importance of ‘life cacheing,’ and how we capture moments of our fast-paced lives. 28:00 – The potential of data from health and fitness tracking tech. A little scary, but people can be eased into it. 33:04 – The technology of anticipation, a struggle for tangibility, and how companies are the new government and agencies are a part of it.

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September 29, 2010 — 1

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Buy Aldactone No Prescription, MTV Launches New Creative Team "MTV Scratch," Leveraging the Power of MTV's Connection to Millennials for Brand Partners


NEW YORK, Sept. 29 /PRNewswire/ -- MTV, a division of Viacom's MTV Networks (NYSE: VIA, 50mg Aldactone, VIA.B) has unveiled a new creative team to tap the power of MTV's unparalleled connection to youth for brands seeking out fresh approaches. Aldactone coupon, MTV Scratch provides a full range of capabilities including: consumer insights, product development, design, 150mg Aldactone, branding and original content that offers brand partners strategies and business models to reinvigorate, Aldactone usa, strengthen or launch their brands and products.


MTV Scratch (www.mtvscratch.com) is headed up by Ross Martin, EVP of MTV Scratch, who reports directly to Stephen Friedman, 250mg Aldactone, the General Manager of MTV.


Scratch works closely with key departments across MTV -- such as research, 20mg Aldactone, marketing, design, ad sales, Aldactone paypal, integrated marketing, Aldactone japan, programming, music & celebrity talent, CRM and more -- to identify brand partners and leverage the full assets and capabilities of the network.


"MTV has a great history of pioneering new approaches and creative solutions with our business partners, Aldactone us," said Friedman. Aldactone canada, "With Ross and his team, Scratch will help our clients connect with young consumers in powerful, creative new ways in an increasingly complex environment."


Depending on the campaign and partnership, 40mg Aldactone, MTV Scratch's creative could run on MTV properties, Aldactone india, across all the MTV Networks, and beyond Viacom's extensive portfolio of television networks, extending to print, 30mg Aldactone, mobile, Aldactone uk, digital, outdoor, events and more, 500mg Aldactone. Additionally, 10mg Aldactone, the group's scope of work is not limited to media campaigns, as MTV Scratch provides clients and partners with youth strategy, brand positioning, 1000mg Aldactone, product and service design, 750mg Aldactone, and more.


Working closely with Sean Moran, EVP, MTVN Music Group Ad Sales & Integrated Marketing, 200mg Aldactone, Dan Lovinger, Aldactone mexico, SVP MTV Ad Sales & Integrated Marketing and their teams, MTV Scratch has already engaged with select brands seeking to connect with millennial consumers in innovative ways. New partners will be announced in the coming weeks.


Though Scratch is based within MTV, Aldactone australia, the group has already been called on to lead creative across MTV Networks for key partners, Aldactone ebay, including this year's launch of Microsoft's Bing search engine, the ongoing Pepsi "Refresh" campaign launched in 2009, and the launch of the new Zeno Hot Spot, Aldactone craiglist, an acne treatment device for teens.


"For decades, Aldactone overseas, brands have depended on MTV to reach young people," said Martin. "The birth of MTV Scratch represents a new breed of partners who summon MTV's creative talent, 100mg Aldactone, consumer insights and unparalleled connection to youth to propel select brands. We're psyched to be channeling the power of MTV in new ways."


Formerly, Martin served as Senior Vice President, MTV360 Development & Production. He joined MTV in 2004 as Head of Programming for mtvU, MTV's Emmy and Peabody Award winning college network.


Martin and his team, led by Brian DeCubellis (Creative Director, MTV Scratch) and Anne Hubert (Vice President, MTV Scratch), are based at MTV headquarters in New York.

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What It’s Like To Get Your Face Licked By Interns From DoSomething.org

July 12, 2010 — 0

Today, the New York Post reported the story of what went down here at the office last Friday. Here's what happened... Friday, twitter alerted me that Nancy Lublin, founder and Executive Director of DoSomething.org, was up to no good. She'd sent her summer interns on a scavenger hunt through NYC. Their tasks were: - Hunt down Nick Cannon and shower him with Skittles - Slap a banner on Seventeen Magazine Editor-In-Chief Ann Shoket's office - Take a photo with Jersey Shore's Mike The Situation's situation - Deliver beer to ad agency honcho John Swift at OMD - Give Mandy Stadtmiller a lap dance - Lick Ross Martin's face Wait -- WTF? How come I got stuck with the face-licking? OK here's how it played out... FRIDAY 3:15PM Patty: Ross, they're here. They're downstairs at security. Me: Who? Patty: The interns from DoSomething, they're actually here, and they're coming up to lick your face for their scavenger hunt. Me: Stop them! Patty: I can't, they're on their way up... But Patty had a plan: She let them in and directed them to unwitting target Juan Carlos Pagan, our Art Director, telling the interns "that's Ross, right there." When Carlos realized what the interns were about to do, he said: "No way you're licking my face, ever." That's when the interns hunted me down, hiding in Anne Hubert's office. They then licked my face: intern face lick PS Make sure to watch the DO SOMETHING AWARDS live on VH! Next Monday, July 19th at 9PM EST:

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Everybody’s All Up In Everybody Else’s Grill

June 17, 2010 — 0

And whatnot.

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. "Companies have gotten so collectively locked into a particular cadence of competition that they appear to have lost sight of their mandate -- which is to create meaningful grooves of separation from one another. Consequently, the harder they compete, the less differentiated they become." So says Youngme Moon, in her book DIFFERENT: ESCAPING THE COMPETITIVE HERD. Ad agencies are venture capitalists, retailers are media companies, production companies are ad agencies, and media companies (like ours) are becoming -- oops, can't go there yet. Moon, Anne Hubert's former professor, continues: "This is the problem with shifts: They tend to happen in real time, which means that there are going to be moments of ambiguity when remnants of the old truth still hold together, even as remnants of it are falling apart." I should write more about this.

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Aging advertising agency blowhard…

December 22, 2009 — 0

Aging advertising agency blowhard standing in front of the room lecturing how social networking works on the worldwide interweb and how you trick Millennials to care about your brand by getting them to talk about you in concentric circles.... "Thanks, guy," I think to myself, as I sit on my hands to prevent them from tweeting his name.