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Research You Can Walk Through

August 19, 2014

For years, Scratch has studied the compression of time and space between, say, a good idea and a better one; a thriving company and a dead one; instant success and precipitous failure and then (often in a reality show?) premeditated redemption. "Time's moving faster than ever," right?  Sure it is, or at least if feels like that, depending on how much (food, content, stimulus, etc) you consume in a given period of time.  But those who stop right there and land on "we've just got to move faster to keep up" -- are missing the point and will face extinction. The winners of the 21st century, so far, are those who obsessively pursue a deeper understanding of the ways in which Millennial consumers are calibrating their speed at every turn.  Slow food and binge viewing; nap pods and Adderall; apps to consume more in less time and apps to fight distraction, the quantified self and the self #unplugged. wpid-20140702_164900.jpg Yesterday, Viacom's blog featured a post by Tiffany Knighten about CADENCE, a project Scratch kicked off last month to present new perspectives on the speed of life in 2014: "Open to teams across the company, as well as select partners and clients, the month-long installation – part research presentation, part museum exhibit, part art gallery – brought Viacom’s consumer insights to life in a new way. Cadence was designed to help visitors experience the unique approaches programmers, content creators, marketers and brands are taking to calibrate their moves in a culture that’s compressing time and space in more and more complicated ways." I've been excited about this for a while, for a few reasons:
  •  It's impossible to perform at a high level in the media business without a nuanced understanding of the velocities of culture.  That sounds like a media executive taking himself too seriously on his own blog, but it's true.  Most of us get it wrong, most of the time -- we're either ahead of the game, patting ourselves on the back prematurely, or we're behind it, fighting irrelevance.  Stepping back to measure the distance gives us all a chance to catch our breath and look at things with colleagues and partners in a new way.  Then apply what we learn to our daily work, whether we're writers, programmers, developers, marketers, designers, strategists, planners or anything in between.
 
  • Speaking of a new way... it's exciting to see research served up to make participants feel the information as they move through it.  Anne Hubert, Senior Vice President at Scratch, describes CADENCE as "truly immersive, a chance to experience life at Millennial speed, and to apply that understanding to everything we do.”  Watching participants take it all in, explore the subject and raise new questions, I could see the need and the potential for bringing more subjects to light in new and exciting ways.
 
  • An enterprising team of people from Scratch made this happen...from scratch.  It's what can happen when provocative material doesn't want to live locked up in a PowerPoint deck in a conference room.  The content itself inspired innovation in the way it could be manifest.
  You can read more about the CADENCE project on the Viacom blog.  And for more information, email scratch@viacom.com.    

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March 15, 2012 — 2

Buy Clonidine Over The Counter, Last month, I tried to impress the shit out of my parents by hooking our family up with a sweet bungalo (thank you, Pam Kaufman!) at the Nickelodeon Hotel in Orlando.  I stacked the room with fresh fruit and other treats, and even had my mom's favorite cocktail, a (virgin) pina colada, waiting for her when she arrived.  It was awesome.


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Petcam For Sale

January 25, 2012 — 0


Scratch launched a blog today.  I hope you like it.  Click here for my welcome letter Petcam For Sale, , then check out the buffet of awesomeness posted by Scratchers.  We're just getting started... Petcam usa. Petcam japan. Petcam craiglist. 250mg Petcam. Petcam paypal. 500mg Petcam. 10mg Petcam. Petcam ebay. Petcam mexico. 30mg Petcam. Petcam australia. Petcam india. Petcam coupon. 20mg Petcam. Petcam us. 1000mg Petcam. 150mg Petcam. Petcam canada. Petcam uk. 750mg Petcam. 200mg Petcam. 40mg Petcam. 50mg Petcam. 100mg Petcam. Petcam overseas.

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December 15, 2011 — 0

No RX Antabuse, A bloggy thing to do, it seems, is to look back at your stats and see what visitors visited most each year, then turn that into a post.  Ok, why not.

This year, Antabuse mexico, 250mg Antabuse, Somethingburning.com's traffic (thank you!) and active readership (thank you!), have been just great.  Unexpectedly so.  I don't aim for large numbers, Antabuse uk, 10mg Antabuse, that's not really the point of my blog. 

I've also never imposed on myself a clear mandate for somethingburning.com, and not much of an editorial filter, 100mg Antabuse, Antabuse us, either.  Which is liberating, since my job at Scratch is so much about that kind of stuff.  With the exception of Brad Grossman, 20mg Antabuse, Antabuse usa, who berates me for not having more of a focus with the blog, most readers haven't seemed to mind the aperture, Antabuse ebay, Antabuse canada, so far.

This blog tries to be fun, Antabuse paypal, Antabuse india, curious, and other stuff I can't remember.  In fits and starts, 200mg Antabuse, Antabuse australia, it can take you down a rabbit hole if you let it.

This blog tries not to be a family photo album or the self-indulgent diary diarrhea of a corporate media tool.  Enough corporate tools already do just that, 750mg Antabuse. 50mg Antabuse, I have one of those jobs where so much happens in the day, there's no way I could remember it all.  Not even half.  It's a good day for me if I can keep myself in the moments as they happen, Antabuse overseas. 150mg Antabuse,  I write posts early in the morning, late at night, 500mg Antabuse, Antabuse japan, or while I'm on a boring conference call.  I often use this blog to catch stuff I'm curious about, learning from, 40mg Antabuse, Antabuse craiglist, allergic to, want to share with friends and colleagues, 30mg Antabuse, 1000mg Antabuse, etc.

It's fun to look back and see what people read most here, Antabuse coupon, this year.  It's a nice balance.  So here it is...

THIS YEAR'S TOP TEN MOST VIEWED POSTS ON SOMETHINGBURNING.COM


10 /  "Mike aka "The Situation" From JERSEY SHORE — At Our Office Party"


9 /  "Shh, Don't Tell Steve" (posted in 2009 but still gets clicks)


8 /  "That SunDrop Commercial With The White Girl Dancing"


7 / "My Sorry The Gameshow Dream"


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6 / "Golden Retriever Nurses Tiger Cubs"


5 / "Liu Bolin, The Invisible Man"



4 / "Squirrel Attacks Man"


3 / "Snooki's Apocalypse: Jersey Shore Mates With Sesame Street" 


2 / "Update: Drunk girl riot at friend fires Show: Lead Singer Ed MacFarlane Explains What Happened" 


1 / "Sun Drop Hits Ad Age Viral Hotlist In Its First Week"

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October 24, 2011 — 0

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