Tag: branded entertainment

  • See You At RealScreen 2012

    Evan Shapiro (IFC) hosted a good call today in advance of the 2012 RealScreen panel he’s moderating next week in Washington, DC.  The panel includes Bill Davenport (Weiden & Kennedy Entertainment) and Mike Duffy (Electus) and me.  My friends know the title of the session is one I’ll have trouble with: Branded Entertainment: The Pitch & The Process.  Evan’s a good friend, a smart dude, and…

  • Palladium Boots Presents: TOKYO RISING, Featuring Pharrell

    Palladium Boots always surprises me. I guess I first took notice when Johnny Knoxville and Palladium teamed up for the DETROIT LIVES series, which is so worth checking out if you haven’t yet. Lately, I’ve been watching TOKYO RISING, a new shortform series from Palladium, in which Pharrell takes us back to the city in…

  • MTV Scratch + Pepsi Win The “One Show Entertainment Award” For Reality/Unscripted Series

    Mazel tov to the MTV Scratch team for winning a One Show Entertainment Award for Reality/Unscripted Series last night in Los Angeles for its work on the Pepsi Refresh Project. The campaign lived on MTV, MTV2, VH1, CMT, Spike TV, Comedy Central, Teen Nick and more. Here’s one of the quieter stories from the road……

  • See You At NATPE In Miami?

    Last time I went to NATPE, it was 8 years ago in New Orleans, and I was in the middle of setting up a series pilot at VH1. Now I am a corporate tool, and I’m on a panel called “Master Class: The Future of Branded Content” with Frank Cooper (Pepsi), Emil Jattne (Grey Goose,…

  • Branded Entertainment That Sucks, Sucks

    I hate posting shit that sucks — the side effect is that it looks like I’m promoting it, and some people will watch it, adding to its views. But I just can’t believe how bad this is. If this is what branded entertainment is, then please God no one ever say that I do branded…

  • I Don’t Get It

    from Media Daily News Real-Life Auction For Brand Entertainment Properties Veteran branded entertainment agency, the Marina del Rey, Calif.-based Brand in Entertainment, now says it wants to challenge this thinking, taking a bolder step by holding an old-fashioned, real-life auction for brand entertainment media properties at the esteemed art house Christie’s in New York City…

  • Big Fuel’s New Promotional Video

    Avi Savar‘s doing a nice job of distinguishing Big Fuel from the pack. With Neutrogena, FOX, MySpace, Johnson & Johnson, DHL and more, they’re getting some good business. In thinking about how we might begin to work with them, I checked out their Big Fuel’s new self-promo video, which sets up Avi’s vision… Compare that…

  • Patrick Hosmer’s Memo to Dunkin’ Donuts, American Apparel & Subway: “Branded Censorship Will Make Us All Rich”

    Patrick Hosmer’s new blog post today — “Branded Censorship Will Make Us All Rich” — is pure genius. Patrick’s a great young producer, another breakout talent from the land of mtvU (there’s something in the water at mtvU). Patrick’s a graphic designer, writer, editor, producer…basically a one man creative force. He’s not just brilliant, he…

  • Something Burning Presents Ashley Simon’s “What Is Branded Entertainment?” –Episode #2

    Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here’s Ashley Simon: Thought I’d try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in…

  • Do You Love Harry Potter As Much As This Girl Does?

    Check out this incredible short film the MTV 360 group made to promote the new Harry Potter movie. It premieres tonight on MTV at 10pm, but you can watch it here right now: Movie Trailers – Movies Blog