Tag: cars
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Formula 1 CMO Michael Williams Be Like
There’s having a martini…and then there’s having a martini with the guy that’s about to bring Formula 1 racing to America. I’m at The Lambs Club in Manhattan, having a drink with Michael Williams, former CMO of the NJ Devils, now the new CMO of Formula 1. Dude just walked me through the plan to bring racing’s…
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Another Reason I’m Betting On Millennials & GM
Millennials are lapping the rest of us, and they’re transforming our cars as they pass. From design to performance, infotainment to fractional ownership, the largest generational cohort in American history is engineering the changes it can’t wait for anymore. Via PSFK, here’s a project that challenged college students to reimagine the backseat entertainment experience of GM…
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Scratch At The 2012 Detroit Auto Show
I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …