Thank you to my friends at Converse for these objects of beauty on my birthday!
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I Can Haz Millennials
Some highlights from a recent interview I did at Yahoo!'s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer. In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand. It's just amazing how seriously I seem to take this.
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- Best question I got: "How will Millennials change the American education system?"
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Evan Shapiro (IFC) hosted a good call today in advance of the 2012 RealScreen Discount Careprost, panel he's moderating next week in Washington, DC. The panel includes Bill Davenport (Weiden & Kennedy Entertainment) and Mike Duffy (Electus) and me. My friends know the title of the session is one I'll have trouble with: Branded Entertainment: The Pitch & The Process.
Evan's a good friend, a smart dude, and his networks always find ways to win. You can read some of his thoughts on the industry here.
We can debate what "branded entertainment" even means, but I doubt any of us on this panel care to anymore. I'm pretty sure I'm the sole panelist at the entire conference who cringes when anyone says I do branded entertainment. What I hope we'll do is agree on two things in this conversation:
1) Most Branded Entertainment concepts are not good for networks and not good for marketers. They crash into networks and brands like unidentified flying projects. They almost never work, even when it looks like they might, despite what all the decks and trade stories tell you after the fact, and before.
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February 1, Careprost australia, Careprost coupon, 2012 - 10:15 AM to 11:15 AM
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Here, a team of experts in the burgeoning branded entertainment realm revisit a hot-button topic covered in last October’s realscreen Branded Entertainment Forum in New York City, Careprost us. Careprost india, When it comes to bringing brand-funded content to non-fiction networks, what are the walls that become apparent in the process between brands, 200mg Careprost, Careprost paypal, broadcasters and producers and how can they come down. This panel will illuminate the key issues in the discussion, 1000mg Careprost, Careprost usa, with insight from advertisers, agencies, 500mg Careprost, Careprost craiglist, broadcasters and producers who've found ways to work together to bring brand-supported TV properties to life. 40mg Careprost. 150mg Careprost. Careprost uk.
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Converse Created A Game Inside Google Search Bar
