Just read the feature about us by Stuart Elliott in the New York Times today, announcing our branded ent (what are we supposed to call it, again?) deal with Microsoft. Msft's tapping MTV, VH1, Comedy Central, CMT and Nick at Nite to help Yusuf & co. launch BING, their new
search decision engine. I'm proud of our incredible teams for their brilliant work to make this happen. It's just the start.
We're starting on Comedy Central Thursday with The Daily Show, continuing through June 17th on CMT's Top 20 Countdown, Nick at Nite's The George Lopez Show, VH1's Charm School, and The Real World — Road Rules Challenge Duel II Reunion Special on MTV.
From the article:
"The MTV Networks shows will carry a Bing spot, created by JWT, called 'Fast Forward,' which looks like viewers are using the fast-forward feature on a DVR or VCR to zip through 2 1/2 minutes of commercials in 30 seconds. The intended message is that bing.com is about 'getting what you want,' the spot declares.
“'What’s great about ‘Fast Forward’ is that it flips traditional TV advertising on its head,'” Judy McGrath, chairwoman and chief executive at MTV Networks in New York, wrote in an e-mail message, “'to the benefit of the marketer and the consumer.'
"We’re delivering stronger exposure for the brand,” she added, “and more show for the fan.'”
(Click here to read Stuart's full aticle)