Tag: general motors
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Amy Chozick’s New York Times Story On General Motors & Scratch
Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…
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Another Reason I’m Betting On Millennials & GM
Millennials are lapping the rest of us, and they’re transforming our cars as they pass. From design to performance, infotainment to fractional ownership, the largest generational cohort in American history is engineering the changes it can’t wait for anymore. Via PSFK, here’s a project that challenged college students to reimagine the backseat entertainment experience of GM…
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General Motors Announces Partnership with MTV’s “Creative SWAT Team” Scratch
Last week, GM’s North America President, Mark Reuss, announced the company’s groundbreaking partnership with Scratch in Traverse City, Michigan. The goal? Help transform Chevrolet to win with Millennials. Here’s an excerpt from Reuss’ speech: “We can re-establish Chevy as an automotive icon for those who remember the glory days, yes. But there are even more…