Livestream With Google at CES 2013 Featuring Scratch, IPG Labs, DeepFocus, Weber Shandwick and Mother, Hosted by PSFK Founder Piers Fawkes

January 27, 2013 — 0

From PSFK‘s site:

What trends and emerging technologies will influence creative business in 2013? PSFK and Think with Google gathered top minds in advertising and marketing to give their insights on how anticipatory devices, life capturing, open ecosystems and more will help agencies create value for clients and consumers. See the full video below.

In attendance were:

Ian Schafer, CEO of DeepFocus
Ross Martin, EVP of Viacom Media Networks/Scratch
David Rosenberg, Managing Partner at IPG Labs
Andrew Deitchman, Founding Partner of Mother
Greg Dvorken, EVP of Tech Practice at Weber Shandwick

Some highlights from the conversation:

2:00 – What’s the value of CES?

10:00 – How 3D printing for reduces cycles of innovation and opens manufacturing to consumers.

12:00 – New industries embracing open API & app development, the danger of hardware becoming irrelevant.

16:03  – An open protocol to control your whole home from your phone.

19:14 – Settling on the suite of accepted technology for the 21st century, now just being improved.

22:00 – How ‘smart’ devices are only smart in their own ecosystems.

25:15 – Why do gadgets exist? The importance of ‘life cacheing,’ and how we capture moments of our fast-paced lives.

28:00 – The potential of data from health and fitness tracking tech. A little scary, but people can be eased into it.

33:04 – The technology of anticipation, a struggle for tangibility, and how companies are the new government and agencies are a part of it.


Yale School of Management 2012 Conference: “People Are More Likely To Buy Cake On Rainy Days”

February 12, 2012 — 0

This year’s annual Yale School of Management conference was entitled “The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace.”  A good topic for Scratch, since we live it. 
Hosted by Professor Ravi Dahr, the Director of Yale’s Center for Customer Insights, the conference featured some awesome insights and approaches from fellow keynoters Jon Iwata (CMO, IBM), Geoff Cottrill (CMO, Converse), Gina Boswell (EVP of Personal Care, Unilever) and Claire Johnson (VP, New Products, Media and Platforms, Google).
Some highlights:
– 90% of the world’s data was created in the last 2 years
– I was reminded how counterintuitive predictive analytics can be.  For example, people like hot drinks on hot days, and buy more cake on rainy days.  I’m going to dock myself pay next time I make a decision based solely on behaviors I deem predictably obvious. (#needmorescience)

“Converse believes unleashing the creative spirit will change the world.”

– Converse CMO, Geoff Cottrill

– Converse’s “Rubber Tracks” recording studio in Brooklyn has already enabled hundreds of artists to record their music, free.


“The gap between who you are and how you wish to be seen is spotted immediately.”

– IBM CMO, Jon Iwata

– IBM’s supercomputer, Watson, is going to Medical School now, should graduate in the next 2 years.

– My most powerful slide was my pie chart:


– Best question I got: “How will Millennials change the American education system?”

– Least favorite moment: At New Haven Starbucks, you must ask a barista for a key to use the bathroom.

Thanks to Yale School of Management — and its incredible graduate students — for inviting us.



Juliette LaMontagne’s New “Breaker” Project: Urban Micro Agriculture

December 6, 2011 — 0

Last year, Scratch joined GoogleLabs, IDEO and Yves Behar’s Fuse Project as advisors to a project to imagine the future of the book.  Inspired by legendary book publisher Charlie Melcher, the working group included about a dozen or so Millennials from diverse backgrounds, who were led by educator and social innovation pioneer Juliette LaMontagne.  Juliette, a TED Fellow, formed the group, which is now known as BREAKER.

The next project by BREAKER  is an urban micro agriculture initiative inspired by Majora Carter. Consider investing in it. 

Here’s the video from Kickstarter:

Breaker: Redefining Education. Creating Entrepreneurs. Designing Change. from Juliette LaMontagne on Vimeo.


Here’s more about the project from the Kickstarter page:

BREAKER is a 12-week program that mobilizes interdisciplinary teams of young, creative collaborators to design solutions to big challenges – in this case, Urban Micro Agriculture. Community gardens, local organic farming, and rooftop farms are a more prevalent part of our lives as we become more conscious of the food industry’s impact on our health, the economy, and the environment. So far, these gardens and farms have been wonderful sources for connecting people to food and to each other, but their impact remains small-scale, benefiting those who can afford to pay a premium for fresh food.

Beginning in January, our team of fifteen 18-24 year-olds will collaborate with Majora Carter and a variety of industry experts to create a product or service that envisions a scalable, affordable role for urban micro agriculture within a broader ecosystem of food and agricultural consumption. In the process, the team will learn about


How You Choose What To Do: Larry Page On Search, Google+, YouTube, Chrome & Android At Google Zeitgeist Conf 2011

October 3, 2011 — 0

“If you have a healthy disregard for the impossible, you actually get better people to work on your project.  And they get really excited, they work really hard and they work late at night.  It also turns out that most companies aren’t crazy enough to do anything like that.  And so nobody else is doing it, you’re the only ones.  And again, you get the best people.  We try to do a lot of things like that.”

– Google Co-Founder, Larry Page

PS Stick around as Eric Schmidt joins Larry on stage “to answer all the hard questions,” as Larry puts it. 


UPDATE: Jeremy Ellis Performing At Google Zeitgeist Right Now — With Surprise Guest Justice Sandra Day O’Connor!

September 26, 2011 — 0

A couple of weeks ago, Scratcher Mark Lowyns showed me some videos of Jeremy Ellis drumming with his fingers on an electronic trigger-board. I loved Jeremy’s stuff so much, I introduced him to the team that runs Google Zeitgeist, Google’s annual partner conference.

Zeitgeist 2011 began here in Arizona, last night. Today featured Ray Kurzweil, Dr. Jay Parkinson (friend of Scratch), Dave Eggers, Robert Reich, Scooter Braun (friend of MTV), Gilberto Gil, Tony Hawk, Jane McGonigal, Maria Bartiromo, Sir Richard Branson, Newark Mayor Cory Booker, Massimo d’Amore, Eike Batista, Mark Cuban, Ken Goldberg, Deepak Chopra, Tim O’Reilly, Celine & Fabien Cousteau, Chelsea Clinton, MC Hammer, Arianna Huffington & Mike Arrington (not together!), Ted Koppel and many more, to name a few.

My favorite? Justice Sandra Day O’Connor, seen here with, yes, our new BFF Jeremy Ellis…

Jeremy became a live soundtrack for the conference. Here’s a little bit of Jeremy…