Tag: mark reuss
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Scratch At The 2012 Detroit Auto Show
I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …
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General Motors Announces Partnership with MTV’s “Creative SWAT Team” Scratch
Last week, GM’s North America President, Mark Reuss, announced the company’s groundbreaking partnership with Scratch in Traverse City, Michigan. The goal? Help transform Chevrolet to win with Millennials. Here’s an excerpt from Reuss’ speech: “We can re-establish Chevy as an automotive icon for those who remember the glory days, yes. But there are even more…