Tag: marketing

  • Research You Can Walk Through

    For years, Scratch has studied the compression of time and space between, say, a good idea and a better one; a thriving company and a dead one; instant success and precipitous failure and then (often in a reality show?) premeditated redemption. “Time’s moving faster than ever,” right?  Sure it is, or at least if feels…

  • Can’t Sit, Must Run (Nike)

    2 years old and still works:

  • I Can Haz Millennials

    Some highlights from a recent interview I did at Yahoo!’s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer.  In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand.  It’s just amazing how seriously I seem to take this.

  • Welcome To “Prancersize”

    Friends, our boring fitness routines just got a whole lot better. Well, mine did, at least. All thanks to my cousin, Aimee Evans, who just introduced our cardio vascular systems to the wild world of Joanna Rohrback. As the name Prancersize suggests, it’s a workout plan inspired by, yes, horses. Don’t say nay before you…

  • “We Worship At The Altar Of Our Audience”

    That’s something that MTV President Stephen Friedman (who brought me to MTV almost 8 years ago) always says.  It means this: If our audiences don’t love what we do, they’ll go away.  And if they go away, we’ll be gone too.  We all have the same boss.  In the case of MTV, that’s abuot 80 million…

  • Why Last Night’s Big Win For Chipotle — Featuring Willie Nelson & Cold Play — Didn’t Even Happen On TV

    UPDATE: Thanks to Chiptole for reaching out this morning after they read this post.  Turns out, McDonalds divested its share of Chipotle years ago, so Chipotle is not a “Golden Arches” company anymore.  Which might explain… The most important thing about last night’s Chipotle commercial PSA wasn’t even the spot itself.   It was something worth more than all the media McDonald’s Chipotle bought. …

  • Yale School of Management 2012 Conference: “People Are More Likely To Buy Cake On Rainy Days”

    This year’s annual Yale School of Management conference was entitled “The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace.”  A good topic for Scratch, since we live it.    Hosted by Professor Ravi Dahr, the Director of Yale’s Center for Customer Insights, the conference featured some awesome insights and approaches from fellow keynoters Jon Iwata (CMO, IBM),…

  • See You At RealScreen 2012

    Evan Shapiro (IFC) hosted a good call today in advance of the 2012 RealScreen panel he’s moderating next week in Washington, DC.  The panel includes Bill Davenport (Weiden & Kennedy Entertainment) and Mike Duffy (Electus) and me.  My friends know the title of the session is one I’ll have trouble with: Branded Entertainment: The Pitch & The Process.  Evan’s a good friend, a smart dude, and…

  • Josh Linkner, Louis CK & The Power of “Why?”

    Our new friend Josh Linkner stopped by last week.  Josh is a good dude; and with all the time I spend in Detroit, it’s a wonder it took us this long to meet. We had this funny moment in the big board room.  Josh was being introduced to the group before his presentation, and we all…

  • Chicago Social Media Week 2011

    I’m looking forward to joining Adam Mirabella (Nokia’s Global Head of Social Media & Digital Marketing), Colin Wright (entrerpreneur & creator of Exhile Lifestyle) and host Hugo Perez (SVP, Zocalo Group) at Chicago’s Social Media Week on September 22nd.  Here’s the description of our panel: Always On, Always Connected, Always Local Wednesday, September 21 at 3:00…