From PSFK's site: What trends and emerging technologies will influence creative business in 2013? PSFK and Think with Google gathered top minds in advertising and marketing to give their insights on how anticipatory devices, life capturing, open ecosystems and more will help agencies create value for clients and consumers. See the full video below. In attendance were: Ian Schafer, CEO of DeepFocus Ross Martin, EVP of Viacom Media Networks/Scratch David Rosenberg, Managing Partner at IPG Labs Andrew Deitchman, Founding Partner of Mother Greg Dvorken, EVP of Tech Practice at Weber Shandwick Some highlights from the conversation: 2:00 – What’s the value of CES? 10:00 – How 3D printing for reduces cycles of innovation and opens manufacturing to consumers. 12:00 – New industries embracing open API & app development, the danger of hardware becoming irrelevant. 16:03 - An open protocol to control your whole home from your phone. 19:14 – Settling on the suite of accepted technology for the 21st century, now just being improved. 22:00 – How ‘smart’ devices are only smart in their own ecosystems. 25:15 – Why do gadgets exist? The importance of ‘life cacheing,’ and how we capture moments of our fast-paced lives. 28:00 – The potential of data from health and fitness tracking tech. A little scary, but people can be eased into it. 33:04 – The technology of anticipation, a struggle for tangibility, and how companies are the new government and agencies are a part of it.
My mother weighs in on the post about my search for the kid I gave half my Bar Mitzvah money to... "Actually, Ross, I don't think Bolislav has any idea who you are or what you did. The Russians intercepted your letters, and he never received anything. It was all in vain. Like his name. You like that rhyme? "Don't you remember we put special stamps on it? They were supposed to tell us when he got the money. We got the return-receipt back, but he hadn't signed it. "The Russians took your money, Ross." I love my mom.