Tag: MTV
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Chris Stark Of The Scott Mills Show Interviews Mila Kunis For “Oz The Great And Powerful,” On BBC Radio
For those of us who’ve produced our share of press junkets, this is pretty much the funnest one I’ve ever seen. If you didn’t love Mila before, you kinda have to now. Here she is, having a blast with about-to-be-famous Chris Stark, his first-ever interview job on BBC Radio. He totally nails it and is…
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Amy Chozick’s New York Times Story On General Motors & Scratch
Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…
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“We Worship At The Altar Of Our Audience”
That’s something that MTV President Stephen Friedman (who brought me to MTV almost 8 years ago) always says. It means this: If our audiences don’t love what we do, they’ll go away. And if they go away, we’ll be gone too. We all have the same boss. In the case of MTV, that’s abuot 80 million…
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The Madonna Genre Graph By MTV Hive
From our brothers & sisters at MTV Hive:
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“Sleep No More” Isn’t Content, It’s User Experience
I spent half the day today with the leaders of our digital music group, at the space where Sleep No More is running. An inspiring background for us, as we planned some crazy shit for later this year. (Take an interactive tour of the space, here) It gave me a chance to consider what we’re trying…
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Scratch Launches Its Blog
Scratch launched a blog today. I hope you like it. Click here for my welcome letter, then check out the buffet of awesomeness posted by Scratchers. We’re just getting started…
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Scratch At The 2012 Detroit Auto Show
I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …
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What It Feels Like Here Most Days
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A Sneak Peek At The New SunDrop Trailer You’ll See In The Season Premiere of Jersey Shore On MTV This Thursday
Why wait for Thursday? Sun Drop Girl is back, and this time she’s found her #citrussoulmate… Tune in to this week’s premiere of The Jersey Shore on MTV, Thursday, January 5th at 10pm EST. And click below if you’re having trouble viewing…