Tag: MTV
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Still Pretty Much My Favorite Music Video
Somehow the description in the MTV Music Player is “painful,” and I guess I can accept that, though I’d say Yo La Tengo’s “From A Motel 6” is more a poem about the beauty of an open wound if not a love song from Ira to Georgia on drums. Yo La TengoGet More: Yo La…
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Meet Brick Tilley
After last night’s pre-MTV Movie Awards dinner, I went to another party and hung out with Brick Tilley there. Who’s Brick Tilley? Well, here’s his business card. Read it carefully… You might know his name because he was an actor on the NBC series “ER”. He’s also the guy who did these underdiscovered gems…
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Lil Niqo “OK Then” feat. DJ Khaled
Special thanks to Patty Chung and Steven Chew for showing me this today…
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Dr. Pepper Snapple Group’s Chief Marketing Officer, Jim Trebilcock, On Why He Chose MTV Scratch To Lead The National Launch Of Sun Drop
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What You Didn’t See In That SunDrop Commercial By MTV Scratch
Director Brian DeCubellis just leaked us some footage of the now-famous SunDrop commercial shoot. It didn’t quite all go as planned…
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1.5 Million Views For SunDrop In Its First Week!
Here’s a story I meant to post last week, at day 2 of the campaign… From AdWeek: Sun Drop shakes its thing before the nation By David Griner on Mar 14 2011 What do you get when you mix a second-tier soda, Snoop Dogg and a marketing agency owned by MTV? The funniest white girl…
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“That Sun Drop Commercial With The White Girl Dancing”
Scratch made 30 seconds of awkward joy for a new old citrus soda called Sun Drop. You mighta seen it?
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Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum
I’m looking forward to my keynote with Dr. Pepper Snapple Gorup’s Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum. Here’s how they’re describing our talk: THAT’S #howudropit WITH MILLENNIALS Ross Martin, Executive Vice President of MTV Scratch, MTV Networks James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple…
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The 2011 Woodie Awards At #SXSW With Foo Fighters, Wiz Khalifa, Sleigh Bells, Two Door Cinema Club and Odd Future, Hosted By Donald Glover
The first time we did the Woodie Awards, it was an awards show without, uh, the “show.” It was 2004. We didn’t have time to make one. College kids voted on who would win, students at The School of Visual Arts designed the “trophy” from a chunk of tree, and we literally ambushed bands who…