Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here’s Ashley Simon:

Thought I’d try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in the hopes that my fellow midwesterners could do better than Times Square tourists. In the absence of a huge metropolis I ambushed Grosse Pointers in their natural habitat: the country club.

To view Ashley’s first installment of “What Is Branded Entertainment,” click here.