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Something Burning Presents Ashley Simon’s “What Is Branded Entertainment?” –Episode #2

July 21, 2009 — 6

Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here's Ashley Simon: Thought I'd try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in the hopes that my fellow midwesterners could do better than Times Square tourists. In the absence of a huge metropolis I ambushed Grosse Pointers in their natural habitat: the country club.

To view Ashley's first installment of "What Is Branded Entertainment," click here.