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Yet Another Reason I’m Proud To Work Here

May 23, 2013 — 0

People say a lot of things about this place.  Here's something you might not know about the real people who work here. MTV partnered with Catchafire, an org that matches non-profits with executives who can help them.  Led by MTV President, Stephen Friedman, along with SVP of Pro Social and Public Affairs, Jason Rzepka, MTV worked with CEO (Center For Employment Opportunities) on ways to grow its impact.  Here's what my incredible friends and colleagues just did... 

Get More: MTV Shows

For more on MTV's partnership with Catchafire and Center for Employment Opportunities, check out FastCo's coverage: Before and After: How MTV Gave One Nonprofit A Makeover And Got Schooled In Social Storytelling

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Vpxl For Sale

October 9, 2011 — 0

Vpxl For Sale, When the police showed up, they found more than a hundred teenagers logged on to the live stream on Abraham Biggs' computer screen, all watching Abraham lying on his bed. Vpxl us,  Dead.

That was November 19, 500mg Vpxl, 1000mg Vpxl, 2008; the 19-year-old Biggs had committed suicide while broadcasting on his Justin.tv channel.  Many of those watching had taunted and cheered him on as he downed an overdose of opiates and benzodiazepines, 30mg Vpxl. Vpxl craiglist, He was also struggling with bipolar disorder.  No one tried to help, Vpxl For Sale.  No one called the police, Vpxl japan. Vpxl paypal, When Ashley Simon first brought the story of Abraham Biggs in at MTV, everyone who read it had the same reaction: We need to tell this story, Vpxl uk. 200mg Vpxl, We don't care how long it takes, people need to see this, 750mg Vpxl. 150mg Vpxl, Maggie Malina, the creative force driving so many original TV movies on MTV, 10mg Vpxl, Vpxl overseas, was among the first champions of the project. Vpxl For Sale, I remember our first call after she read Ashley's pitch. She brought on writer/director Leslie Libman, 100mg Vpxl. Vpxl india, Jason Rzepka, my close friend and Vice President of Pro Social & Public Affairs for MTV, 40mg Vpxl, Vpxl coupon, was already in the midst of developing MTV's now hugely impactful digital abuse campaign, A THIN LINE, 50mg Vpxl, Vpxl ebay, and realized right away that this story could bring to life so much of what MTV's campaign sought to accomplish.

It's hard to say this, 250mg Vpxl, Vpxl canada, but the story of Abraham Biggs is far from  uncommon.  Look at the statistics:

      - 17% of young people have been threatened or manipulated online or via text

      - 14% have been threatened with physical harm online or via text

      - 25% say their boyfriend or girlfriend has read their email/texts without permission

      - Nearly 1 in 5 sext recipients have passed the sext on to someone else

      - 29% of young people have had rumors spread about them online or via text

In Maggie and Leslie's hands, Vpxl mexico, Vpxl usa, and because of MTV President Stephen Friedman and Head of Programming Chris Linn, this story is getting told, Vpxl australia, 20mg Vpxl, this movie got made.  As a result of Jason's campaign to end cyber-bullying, there are things we can do right now to protect ourselves and each other, Vpxl For Sale.  Even the most vulnerable among us -- kids like Abraham Biggs.

DISconnected premieres tomorrow (Monday) night at 9pm EST on MTV.

Here's the trailer. Please watch. Please pass it on.

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Entertainment Weekly: MTV Is Using The Power Of MTV For Good

August 7, 2010 — 2

We just plopped a photo of MTV's VP of Public Affairs, Jason Rzepka, into a proposal I'm presenting on Thursday. It's a big proposal, I hope we get it. And we listed Jason as a core member of the team that will work on the partnership because of Jason's passion, innovation and innate ability to channel Millennial force. In other words, we "dog-and-ponied" Jason! And then I sit here reading the pitch deck, staring at Jason's bio, and think about what Jason's actually doing at MTV. He's propelling a legacy. He is using the power of MTV for good. I work here because I fucking believe in this place. In the power of a new generation -- not even my generation -- that's inherited MTV and is entitled to speak through it as their own. Jason's someone who helps make that happen with stuff like this: Check out what ENTERTAINMENT WEEKLY had to say: MTV's good deed of the week: Affecting new spots tackle sexting, condoms, and abuse by Jennifer Armstrong Is it just me, or is MTV building up quite the karmic surplus as of late? Sure, they’ve been testing this good-and-true programming track for about six months now, and, thank goodness, it must be working — the sweet-hearted Buried Life is shooting a second season, 16 and Pregnant will be back in the fall to continue the world’s most effective ongoing ad for condom use, and Teen Mom is currently in its second (and ever-more-arresting) season of de-glamorizing young motherhood. Now come the similar-in-spirit public service ads that paint a painfully sympathetic portrait of modern girlhood, with Aubrey Plaza (Parks and Recreation), Jessica Stroup (90210), and Rosario Dawson reading eloquent monologues from Eve Ensler’s bestseller I am an Emotional Creature: the Secret Life of Girls Around the World: Without even a hint of preaching, the spots address sexting, “asking the question” (the question being, “Can you please use a condom?”), and the disturbingly ambivalent reaction many teen girls had to Chris Brown’s assault on Rihanna. The campaign echoes themes found in the network’s equally excellent It’s Your (Sex) Life and A Thin Line PSAs — nobody makes contraception cool and digital abuse uncool like MTV. It’s all almost enough to make up for The Jersey Shore and The Real World — which also, once upon a time, kids, used to have quite the social conscience itself.

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A Thin Line: MTV’s Campaign Against Digital Abuse With Facebook, MySpace, Anti-Defamation League And More

December 4, 2009 — 1

Our new, multi-year pro-social campaign, A THIN LINE, launched today, in partnership with Facebook, MySpace, The Family Violence Prevention Fund, the Anti-Defamation League and more. Our goal is to empower youth to stop the spread of digital abuse in the form of "sexting," cyberbullying and digital dating abuse. A new study conducted by MTV and Associated Press uncovered these staggering figures: - 50% of 14-24 Year Olds Have Experienced Digital Abuse - 3 in 10 Have Sent or Received Nude ‘Sext’ Messages - 61% who have “sexted” report being pressured to do so at least once - 29% have shared naked images of themselves with someone they only knew online - Targets of digital abuse are almost 3x as likely to contemplate suicide - Targets of digital abuse are 3x more likely to consider dropping out of school - Only 1 in 4 believe that their digital actions could have legal consequences Watch these powerful new PSA's we're premiering today... My friend and colleague, Jason Rzepka, said today: "They're dealing with a reality that no generation before them has ever encountered -- being connected 24/7, all week long, across myriad digital platforms. It's part of being a young person from now on. There's no roadmap. And so far, a true code of ethics hasn't emerged. We're going to partner with young people to be a resource, connect them to help when they need it, open up a conversation, and hopefully help figure it out. We want every member of our audience to be empowered to draw their own line." My boss, MTV General Manager Stephen Friedman, said it well: "Our audience lives online, and while every generation deals with their own set of abuse issues, the digital sphere exponentially increases opportunities for misuse. There is a very thin line between private and public, this moment and forever, love and abuse, and words and wounds. A Thin Line is built to empower our audience to draw their own line between digital use and digital abuse." Please join me in supporting this critical new effort.