Tag: promax
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“We Worship At The Altar Of Our Audience”
That’s something that MTV President Stephen Friedman (who brought me to MTV almost 8 years ago) always says. It means this: If our audiences don’t love what we do, they’ll go away. And if they go away, we’ll be gone too. We all have the same boss. In the case of MTV, that’s abuot 80 million…
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See You At The 2011 Promax BDA Conference
Looking forward to my first visit to Promax BDA Conference in NYC, June 29th. If only I could actually figure out WTF “Branded Entertainment” is and why anybody would ever want to do it. Anyway, I’m sharing the mic with some great people people that day: Liz Dolan, CMO, Fox International Channels Jordan Levin,…