I had a super fun time today celebrating the 151 graduates of Viacom's "Maximizing Brand You," a peer counseling and career development program that helps assistant- to director-level employees define and strengthen their own personal brand. The year-long program has participants define their career goals and gives them the mentoring and skills they need to achieve them.
Congratulations to all of this year's graduates. Your selfie sticks are on their way. In the meantime, here's the shot I just took with you!
- It's impossible to perform at a high level in the media business without a nuanced understanding of the velocities of culture. That sounds like a media executive taking himself too seriously on his own blog, but it's true. Most of us get it wrong, most of the time -- we're either ahead of the game, patting ourselves on the back prematurely, or we're behind it, fighting irrelevance. Stepping back to measure the distance gives us all a chance to catch our breath and look at things with colleagues and partners in a new way. Then apply what we learn to our daily work, whether we're writers, programmers, developers, marketers, designers, strategists, planners or anything in between.
- Speaking of a new way... it's exciting to see research served up to make participants feel the information as they move through it. Anne Hubert, Senior Vice President at Scratch, describes CADENCE as "truly immersive, a chance to experience life at Millennial speed, and to apply that understanding to everything we do.” Watching participants take it all in, explore the subject and raise new questions, I could see the need and the potential for bringing more subjects to light in new and exciting ways.
- An enterprising team of people from Scratch made this happen...from scratch. It's what can happen when provocative material doesn't want to live locked up in a PowerPoint deck in a conference room. The content itself inspired innovation in the way it could be manifest.