Tag: Ross Martin
-
From My New Interview On The Viacom Blog
I was recently interviewed by the Viacom Blog. There I talk about the power of Viacom innovation, the origin of Scratch, and my gratitude to the friends and colleagues who’ve worked so hard and so brilliantly, side by side with me for the last ten years. We’re a team. Fortune Magazine noticed, and it highlights…
-
Cannes 2013: My Conversation On Creativity With OK Go Lead Singer Damian Kulash
As part of Viacom’s trip to this year’s Cannes Lions International Festival of Creativity, I sat down for a conversation with Damian Kulash, lead singer of OK Go. Last year, Damian and the band won 7 Cannes Lions, 4 of which were gold. Here’s an excerpt from our chat: Also check out OK Go’s new…
-
I Can Haz Millennials
Some highlights from a recent interview I did at Yahoo!’s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer. In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand. It’s just amazing how seriously I seem to take this.
-
Poem For The Hartford Public Library
MARVELOUS WILL IT BE IN THE EYES OF EVERY GENERATION There was a clearing, a readiness for first bells, an opening for the outpouring. A hand was raised: How much of the past would have to be overlooked? He stings, he bites, he is absolutely convinced, and all the time he figures himself…
-
From My Introduction To The New Issue Of Scalpel
The new issue of international culture gem Scalpel just came out. I was asked to write the introduction for this edition, which I did while flying to Frankfurt en route to the European Music Awards. It’s a beautiful, bound, book, but it’s limited edition, only 600 copies are printed, and most of those end up…
-
My TED Talk: “The Poetry Of Misunderstanding”
From the description on TED.com: What you say rarely communicates exactly what you mean — but that’s not necessarily a bad thing. Television producer, Ross Martin draws on the principles of poetry to reveal how the ‘magical consequences’ of being misunderstood can drive originality.
-
Amy Chozick’s New York Times Story On General Motors & Scratch
Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…
-
“We Worship At The Altar Of Our Audience”
That’s something that MTV President Stephen Friedman (who brought me to MTV almost 8 years ago) always says. It means this: If our audiences don’t love what we do, they’ll go away. And if they go away, we’ll be gone too. We all have the same boss. In the case of MTV, that’s abuot 80 million…
-
Yale School of Management 2012 Conference: “People Are More Likely To Buy Cake On Rainy Days”
This year’s annual Yale School of Management conference was entitled “The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace.” A good topic for Scratch, since we live it. Hosted by Professor Ravi Dahr, the Director of Yale’s Center for Customer Insights, the conference featured some awesome insights and approaches from fellow keynoters Jon Iwata (CMO, IBM),…
-
KidScreen 2012: “The Creative Power Of The Audience”
The KidScreen Summit is different and fun, and the panel Amy Friedman (President, RedHead Consulting) is hosting at this year’s conference should be a winner. I’m psyched to join the inimitable Jonathan Mayers (co-founder of Bonnaroo and Superfly Presents), the legendary Fred Seibert, and inspiring sherpa Amy, as we explore the power of the people we program for (and answer to).…