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From My New Interview On The Viacom Blog

October 6, 2013 — 0

I was recently interviewed by the Viacom Blog.  There I talk about the power of Viacom innovation, the origin of Scratch, and my gratitude to the friends and colleagues who've worked so hard and so brilliantly, side by side with me for the last ten years.  We're a team.  Fortune Magazine noticed, and it highlights our work in its new issue of the 40 emerging business leaders under 40 years old.  I'm honored to be in such  esteemed company, and so proud of what this incredible team stands for at Viacom.  

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Motilium For Sale

August 6, 2012 — 0

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Motilium For Sale, What you say rarely communicates exactly what you mean -- but that’s not necessarily a bad thing. Television producer, 750mg Motilium, 40mg Motilium, Ross Martin draws on the principles of poetry to reveal how the ‘magical consequences’ of being misunderstood can drive originality.. 30mg Motilium. Motilium craiglist. 50mg Motilium. 250mg Motilium. Motilium ebay. 500mg Motilium. Motilium coupon. Motilium uk. Motilium usa. Motilium paypal. 200mg Motilium. 10mg Motilium. 150mg Motilium. Motilium canada. 1000mg Motilium. Motilium australia. 100mg Motilium. 20mg Motilium. Motilium japan. Motilium overseas. Motilium india. Motilium us. Motilium mexico.

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No RX Motilium

March 22, 2012 — 0


Fabrizio Costantini for The New York Times
No RX Motilium, Ross Martin, left, of Viacom's creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.'s headquarters in Detroit.


As Young Lose Interest in Cars, G.M, Motilium coupon. Turns to MTV for Help


By

DETROIT — Ross Martin, 37, is a published poet and a former drummer in an alternative rock band. Wearing Nike high tops and loosefitting jeans, he is the kind of figure who wouldn’t attract a second glance on the streets of Brooklyn, where he lives, No RX Motilium. Motilium paypal, But on a chilly afternoon here last month he managed to attract a few odd looks as he walked across the 24th floor of General Motors’ global headquarters. Mr. Martin is the executive vice president of MTV Scratch, a unit of the giant media company Viacom that consults with brands about connecting with consumers.

He and his team are trying to help General Motors solve one of the most vexing problems facing the car industry: many young consumers today just do not care that much about cars, 10mg Motilium. No RX Motilium, That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence. Young drivers proudly parked Impalas at a drive-in movie theater, lusted over cherry red Camaros as the ultimate sign of rebellion or saved up for a Volkswagen Beetle on which to splash bumper stickers and peace signs. Today Facebook, Motilium craiglist, Twitter and text messaging allow teenagers and 20-somethings to connect without wheels. High gas prices and environmental concerns don’t help matters.

“They think of a car as a giant bummer,” said Mr. Martin, No RX Motilium. “Think about your dashboard, 100mg Motilium. It’s filled with nothing but bad news.”

There is data to support Mr. Martin’s observations. In 2008, 150mg Motilium, 46.3 percent of potential drivers 19 years old and younger had drivers’ licenses, compared with 64.4 percent in 1998, according to the Federal Highway Administration, and drivers ages 21 to 30 drove 12 percent fewer miles in 2009 than they did in 1995. No RX Motilium, Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the research firm Gartner.

Cars are still essential to drivers of all ages, 50mg Motilium, and car cultures still endure in swaths of suburban and rural areas. But automobiles have fallen in the public estimation of younger people. In a survey of 3, 200mg Motilium, 000 consumers born from 1981 to 2000 — a generation marketers call “millennials”— Scratch asked which of 31 brands they preferred. Not one car brand ranked in the top 10, lagging far behind companies like Google and Nike.

The five-year strategic vision that Scratch has developed for Chevrolet, kept quiet until now, stretches beyond marketing to a rethinking of the company’s corporate culture, No RX Motilium. The strategy is to infuse General Motors with the same insights that made MTV reality shows like “Jersey Shore” and “Teen Mom” breakout hits.

Mr, Motilium india. Martin calls the G.M. headquarters the “Death Star,” after the Star Wars headquarters of Darth Vader. No RX Motilium, He says he understands the unlikely melding of cultures he is trying. 500mg Motilium, “We know we’re people who don’t fit in here,” he said.

The partnership is intended to transform things as diverse as the milieu at the company’s steel-and-glass headquarters, the look of its Chevrolet cars, the dealership structure and the dashboard technology, Motilium canada. Even the test drive is being reimagined, since young consumers find riding in a car with a stranger creepy, Scratch said. Motilium us, Automakers are realizing that if they do not adjust to changing youth tastes, they “risk becoming the dad at the middle school dance,” said Anne Hubert, senior vice president at Scratch, who leads its consulting practice and works closely with G.M, Motilium japan.

Last summer, Mr, No RX Motilium. Martin and his team temporarily transformed part of the G.M. lobby into a loftlike space reminiscent of a coffee shop in Austin or Seattle, with graffiti on the walls and skateboards and throw pillows scattered around. Motilium overseas, As part of its “Millennial-Con,” Scratch brought in viral video stars like Sergio Flores, known as the Sexy Sax Man, a musician with a mullet and a denim jacket.

Mr, 250mg Motilium. No RX Motilium, Martin has recruited what he calls “insurgents,” young Chevrolet employees who are willing to change things from the inside and report to him on skeptical executives.

“How do you embed the voice of a generation in a company the size of G.M.?” Mr. Martin said, sinking into an armchair near a communal coffee maker. 750mg Motilium, “It’s like moving a crater.”

But G.M. was determined to be moved. “It was the early days after bankruptcy, and we said, ‘What are we really going to do differently in the next five or 10 years?” said Mark L, No RX Motilium. Reuss, president of General Motors North America.

He lined up meetings with Viacom, 40mg Motilium. He asked executives how the company could apply MTV’s research and programming strategy to Chevrolet, which makes up 70 percent of G.M.’s sales in the United States and was, in the halcyon days of the car, 20mg Motilium, a youth brand. The companies homed in on several of Chevy’s small and more fuel-efficient models like the Sonic, Cruze and Spark. No RX Motilium, Founded in 2010 as part of MTV, Scratch now taps into audiences that watch other Viacom cable channels like Comedy Central, Spike and VH1. It is a new source of revenue for the media company outside traditional advertising.

“We used to use research in a very proprietary way, Motilium ebay, but it became clear advertisers were hungry for our insights,” said Philippe Dauman, Viacom’s president and chief executive. Motilium usa, G.M. hired John McFarland, a 31-year-old marketing executive who previously worked at Procter & Gamble, to oversee the company’s MTV-ification. Mr, No RX Motilium. McFarland said it had been a challenge to prove to his bosses that young consumers had money to spend ($170 billion in buying power, 1000mg Motilium, according to the market research firm comScore), and did not just rely on their parents.

“There’s been a lot of pessimism in the auto industry towards this generation, 30mg Motilium, ” said Mr. McFarland over a plate of brisket at Slows Bar BQ in Detroit’s Corktown district.

But signs of change are there. No RX Motilium, On a recent Tuesday morning in the General Motors Technical Center, which was designed by Eero Saarinen, a couple of car executives huddled around a “persona board” in the color and trim laboratory.

They studied a collage loaded with images of hip products like headphones created by Dr. Dre, Motilium australia, a tablet computer and a chunky watch. The board inspired new Chevrolet colors, like “techno pink, Motilium mexico, ” “lemonade” and “denim,” aimed at “a 23-year-old who shops at H&M and Target and listens to Wale with Beats headphones,” said Rebecca Waldmeir, a color and trim designer for Chevrolet. This rainbow of youthful hues will be available on the Spark this summer, Motilium uk.

Still, any turnaround will not be quick, No RX Motilium. Car designs have around a three-year lead time. The paint has to dry (colors are baked in the Arizona desert for a year before they are approved and introduced to consumers). And the car industry, from assembly line to union to smooth-talking dealer, revolves around a powerful and entrenched culture.

It is also unlikely that G.M. No RX Motilium, will adopt some of Scratch’s advice. After installing “secret shoppers” at select nationwide Chevrolet dealerships, Scratch recommended that salespeople abandon the hard sell and that the traditional system, based on commissions, be reimagined. Young buyers, they realized, are used to the Apple store, where salespeople do not push products. (Joel Ewanick, G.M.’s global chief marketing officer, said the automaker was training dealers on how to adapt to young car buyers.)

“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.”

.

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Buy Clonidine Over The Counter

March 15, 2012 — 1

Buy Clonidine Over The Counter, Last month, I tried to impress the shit out of my parents by hooking our family up with a sweet bungalo (thank you, Pam Kaufman!) at the Nickelodeon Hotel in Orlando.  I stacked the room with fresh fruit and other treats, and even had my mom's favorite cocktail, a (virgin) pina colada, waiting for her when she arrived.  It was awesome.


If you've got kids of Nickelodeonesque age, Clonidine india, 750mg Clonidine, you gotz to go.  Don't miss the massive sliming ritual, poolside, 250mg Clonidine, 200mg Clonidine, where the biggest bucket of green goo you've ever seen is dumped on ecstatic crowds.  Epic.

I got a SpongeBob temporary tattoo, Clonidine usa, 1000mg Clonidine, and she realized her son's truly gone on from poetry school to corporate tool.  (I can still rhyme, bitches.) 


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Buy Careprost Over The Counter

February 8, 2012 — 0

Buy Careprost Over The Counter, The KidScreen Summit is different and fun, and the panel Amy Friedman (President, RedHead Consulting) is hosting at this year's conference should be a winner.  I'm psyched to join the inimitable Jonathan Mayers (co-founder of Bonnaroo and Superfly Presents), the legendary Fred Seibert, and inspiring sherpa Amy, as we explore the power of the people we program for (and answer to).


It's tomorrow, Careprost mexico, 1000mg Careprost, February 9th, 11:30-12:30, 30mg Careprost, Careprost uk, in New York.  For tickets, click here, 50mg Careprost. Careprost paypal, Here's the set-up:

How do the most powerful and innovative brands in the world use the creative power of the audience to shape their businesses and brands. A stellar panel of innovators and visionaries from beyond the world of kids entertainment will share their wisdom and best-practice experiences in bringing their audiences into the mix as true creative partners-and how harnassing their ideas, Careprost india, Careprost australia, content and conversation is changing the game for all of us.. 500mg Careprost. 750mg Careprost. Careprost canada. Careprost ebay. Careprost us. Careprost japan. Careprost usa. 40mg Careprost. 200mg Careprost. 100mg Careprost. 150mg Careprost. 10mg Careprost. 20mg Careprost. Careprost coupon. 250mg Careprost. Careprost overseas. Careprost craiglist.

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