Tag: scratch

  • Research You Can Walk Through

    For years, Scratch has studied the compression of time and space between, say, a good idea and a better one; a thriving company and a dead one; instant success and precipitous failure and then (often in a reality show?) premeditated redemption. “Time’s moving faster than ever,” right?  Sure it is, or at least if feels…

  • The “Millennial Disruption Index” On Bloomberg TV’s Market Makers This Morning

    I was a guest this morning on Bloomberg TV’s show “Market Makers,” hosted by Stephanie Ruhle and Erik Shatzker, where I talked about THE MILLENNIAL DISRUPTION INDEX.  It continues the discussion Scratch and Viacom started about the ongoing transformation we see in financial services at the hands of the largest generation in American history, which was first covered…

  • Happy Holidays

    I had some fun making a video for my team as a warm-up for our holiday party, tonight.  I’m so proud of everyone at Scratch for their incredible work this year — our biggest and best ever.  This represents the first time I’ve ever been turned into a Belgian action star from the 90’s…  

  • Cannes 2013: My Conversation On Creativity With OK Go Lead Singer Damian Kulash

    As part of Viacom’s trip to this year’s Cannes Lions International Festival of Creativity, I sat down for a conversation with Damian Kulash, lead singer of OK Go. Last year, Damian and the band won 7 Cannes Lions, 4 of which were gold. Here’s an excerpt from our chat: Also check out OK Go’s new…

  • Amy Chozick’s New York Times Story On General Motors & Scratch

    Fabrizio Costantini for The New York Times Ross Martin, left, of Viacom’s creative strategy unit, is working with General Motors to help revive interest in cars among young consumers. Mr. Martin and John McFarland of Chevrolet are shown in G.M.’s headquarters in Detroit. As Young Lose Interest in Cars, G.M. Turns to MTV for Help…

  • “Sleep No More” Isn’t Content, It’s User Experience

    I spent half the day today with the leaders of our digital music group, at the space where Sleep No More is running.  An inspiring background for us, as we planned some crazy shit for later this year. (Take an interactive tour of the space, here) It gave me a chance to consider what we’re trying…

  • Scratch Launches Its Blog

    Scratch launched a blog today.  I hope you like it.  Click here for my welcome letter, then check out the buffet of awesomeness posted by Scratchers.  We’re just getting started…

  • Scratch At The 2012 Detroit Auto Show

    I promised myself I would write down, at some point, what it felt like to sit in the crowd at the Detroit Auto Show and watch General Motors take its first huge (public) steps towards Millennials. This isn’t that post in a cogent form, but I can’t help sharing how proud I am of my team for its groundbreaking work. …

  • A Sneak Peek At The New SunDrop Trailer You’ll See In The Season Premiere of Jersey Shore On MTV This Thursday

    Why wait for Thursday?  Sun Drop Girl is back, and this time she’s found her #citrussoulmate…  Tune in to this week’s premiere of The Jersey Shore on MTV, Thursday, January 5th at 10pm EST.  And click below if you’re having trouble viewing…  

  • The 2011 Top Ten Most Popular Posts On Somethingburning.com

    A bloggy thing to do, it seems, is to look back at your stats and see what visitors visited most each year, then turn that into a post.  Ok, why not. This year, Somethingburning.com’s traffic (thank you!) and active readership (thank you!), have been just great.  Unexpectedly so.  I don’t aim for large numbers, that’s not…