ShitMyDadSays Gets A TV Deal!

November 11, 2009 — 0

Not for nuthin, but we called this one 2 months ago! Maxine Shen of the New York Post reports that Justin Halpern, 29, who lives at home with his dad and tweets the hilarious shit his dad says, is developing a series based on his tweets for CBS. Here's Justin:


Here's Justin's dad:


Max Mutchnick and David Kohan (who I met a few years ago and is the perfect guy for this) will oversee. If they make this show, I'll actually Tivo CBS again.  At least once.


Sarah Palin Just Found Out What Alex Grossman Did To Her On Facebook

August 13, 2009 — 5

Uh oh. My friend Alex Grossman emailed me last night that the prank's over, he just got caught being "Governor Palin" on Facebook. Remember that day, months ago, when we could all log on to Facebook and register our names? Well, Alex registered his, like the rest of his. And then -- oops -- Alex registered for Governor Palin. He meant well. No he didn't. And then he started having more fun, as his fake Palin page attracted legions of real Palin (and Jesus) supporters. The more "friends" he made as Palin, the more daring he became in engaging them. As Palin, he encouraged them to "talk to a gay person today," "touch a black person," you get the idea.... Katherine Rosman broke the story in the Wall Street Journal this morning. Here's an excerpt from Katherine's piece about Alex: Using a photo of Palin sitting in a car with her seatbelt on and writing a message that read, “Happy 4th of July and God Bless!?!”, Grossman posted his page. Almost instantly, he found himself with about 100 requests from people wanting to be his – uh, Governor Palin’s – friend. He accepted them all. Updating the page almost every day, Grossman said he most often posted earnest messages about Palin’s love of God and country. But on occasion, he wrote posts he intended to be overtly satirical, so as to “tip my hat to those that I thought knew better,” he explained. He posted messages like, “I need a salmon recipe for tonight. Todd just brought home a fresh one. Something spicy!” (Dozens of “friends” sent recipes in response.) Another update read, “GOD LOVES US ALL, no matter how black or African, or even gay or Jewish we are.” He though for sure people would catch on when he, as Palin, became a fan of Strunk & White. For the full story, click here For more about Alex Grossman, who happens to also be a crazygood TV, film, web & commercial writer and producer, click here For the real Alex Grossman on Facebook, click here


Spike TV’s Killer Short Film (Starring Scion)

August 10, 2009 — 4

It's been inspiring to watch the creative evolution of Spike TV's short-form franchise REAL MEN OF ACTION. Launched about 3 years ago, it's led creatively by Spike's Niels Schuurmans, who in addition to running marketing for Spike, teams up with sponsors like Scion to create original, short-form programming. MTV Networks Entertainment Group integrated marketing guru Dario Spina, who has been known to craft some pretty pioneering partnerships with sponsors, showed me this recently. It's something Niels and his team did with Scion. Incredible production values, great creative, so well made:

Untitled from Ross Martin on Vimeo.


Picture DL Hughley & Michael Chertoff Debating The Torture of Somali Pirates…

August 5, 2009 — 1

Happy to hear last night (at Haru, which is way too loud) that a new format, "The News Has No Clothes," is gaining momentum. After a successful experiment at the Aspen Ideas Festival, it's now getting packaged and shopped for TV. The format brings a performance element back to topical (political) comedy. As Craig Minassian puts it, "stand up comedy is really an editorial." The format gets interesting when you think of the combos, like a Michael Chertoff and a DL Hughley talking about torturing Somali pirates, and whatnot. DL Hughley, Michael Chertoff & some Somali pirates  Craig's a political mastermind, who's been a longtime sherpa for the Clintons. He also co-founded Comic Relief and the HBO Comedy Festival, way back. Minassian Media advises some top TV networks and non-profits on how to become (or stay) relevant. I have worked with Craig a few times, and I've always been impressed at how he fuses comedy, politics and humanitarianism in smart new ways I suspect larger audiences are ready for, now. Together with Stu Smiley and Robert Morton, I feel like what they're doing can really work on the right platforms. I say platforms, plural, because if I were running it, I'd make sure this thing can be sliced & diced for web-wide distribution, becoming news, sometimes in advance of each episode's TV premiere. Here's an already outdated story on what these guys are up to. Curious to see where this show lands... NEW YORK -- Veteran comedy producers and masterminds of the defunct U.S. Comedy Arts Festival in Aspen are returning to the mountain resort as part of this week's Aspen Ideas Festival to try out a format mixing politics and comedy called "The News Has No Clothes." If the stage show works, producers could end up pitching the concept -- described as "The View" and "Politically Incorrect" meet old BBC show "That Was the Week That Was" -- to TV networks for a possible late-night slot. The team behind the idea includes Joe Lang, director of festival producer Jazz Aspen Snowmass and former local producer for USCAF; Craig Minassian, assistant press secretary and director of TV news in the Clinton White House and USCAF director; Robert Morton, former executive producer of "Late Show With David Letterman" and Comedy Central's "Chocolate News"; and Stu Smiley, executive producer of "Flight of the Conchords" and "Everybody Loves Raymond" and a USCAF founder.


HBO’s “True Blood” Bites

July 14, 2009 — 3

Great example of what HBO's TRUE BLOOD is doing so well -- insinuating itself into "OPM" (Other People's Marketing). And yo, Monster: Nice going in a recession -- you look cool here.  It's like, you get it.   (No jobs out there, so you're having some fun and doing some brand work...) IMG_1787 by you. Except wait, wait, wait a minute.  Hold up! How come when I visit the site on the ad ( -- there's NO reference to Monster, no jobs, no nothing but a promo for season 2 on HBO? Yo, Monster, you serious?  True Blood's a dope show but, Monster, you get nothin' but some bus stop billboards in LA outa this one?