Nice interview with our girl SuChin Pak today on the Pepsi Refresh website. SuChin's about to hit the road again for the second leg of her cross-country trip, in which we tell the stories of incredible young people whose ideas and passion are coming to life before our very eyes. It's the kind of project we get up in the morning excited to come to work for. You can watch episodes like this one from SuChin's tour on MTV, mtvU, VH1, Comedy Central, Spike, Teen Nick and more:
Brian DeCubellis from our group got in touch with his inner teen self and came up with this incredible way to introduce the new Zeno Hot Spot, starring the band Boys Like Girls. The Zeno device is like photoshop for your real face -- it gets rid of blemishes in 24 hours using heat technology. And it actually works. Check out what he and his team did, below, and stay tuned for more to come... Special thanks to Boys Like Girls...
Just read the feature about us by Stuart Elliott in the New York Times today, announcing our branded ent (what are we supposed to call it, again?) deal with Microsoft. Msft's tapping MTV, VH1, Comedy Central, CMT and Nick at Nite to help Yusuf & co. launch BING, their new
search decision engine. I'm proud of our incredible teams for their brilliant work to make this happen. It's just the start.
We're starting on Comedy Central Thursday with The Daily Show, continuing through June 17th on CMT's Top 20 Countdown, Nick at Nite's The George Lopez Show, VH1's Charm School, and The Real World — Road Rules Challenge Duel II Reunion Special on MTV.
From the article:
"The MTV Networks shows will carry a Bing spot, created by JWT, called 'Fast Forward,' which looks like viewers are using the fast-forward feature on a DVR or VCR to zip through 2 1/2 minutes of commercials in 30 seconds. The intended message is that bing.com is about 'getting what you want,' the spot declares.
“'What’s great about ‘Fast Forward’ is that it flips traditional TV advertising on its head,'” Judy McGrath, chairwoman and chief executive at MTV Networks in New York, wrote in an e-mail message, “'to the benefit of the marketer and the consumer.'
"We’re delivering stronger exposure for the brand,” she added, “and more show for the fan.'”
(Click here to read Stuart's full aticle)