The Hollywood Reporter just posted this great interview with my friend and colleague, Amy Doyle, Executive Vice President of Music & Talent for MTV.
MTV removed the words “music television” from its logo earlier this year, but with the not-so-sudden surge in the popularity of music videos (thanks in no small part to YouTube), it’s getting back in the music game. Of course, the Jersey Shore era of the network looks nothing like the early days of nonstop tunes, but MTV has always thrived on the challenges of innovation.
When it comes to making sure its viewers can sing along while simultaneously cringing to the latest “smoosh room” escapades, that task is bestowed upon Amy Doyle, MTV’s executive vice president of music and talent, who’s rolling out a slew of artist-curated programming over the next few weeks, including documentaries by Nicki Minaj (called My Time Now, premiering Nov. 28) and Kid Rock (Kid Rock: Born Free) along with world premieres of videos by My Chemical Romance (“Sing” on Nov. 18) and Bruno Mars (“Grenade” on the 19th). THR spoke with Doyle about the network’s plans moving forward.
THR: Because MTV is so much about reality shows these days, it seems like you would have the hardest job …
Amy Doyle: It’s actually easier, believe it or not, because