From Yahoo! News' intro:By 2020, nearly 50% of the U.S. workforce will consist of millennials (according to U.S. Bureau of Labor Statistics) -- that's the generation of people born between 1985-2000. And 25% of millennials expect to jump between six different companies during their careers. That's a drastic change to the way in which the careers of Baby Boomers played out. So how will this change the workforce?
Some highlights from a recent interview I did at Yahoo!'s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer. In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand. It's just amazing how seriously I seem to take this.