Comments on: Whoa. Colleague From a (Rival) Cable Network Just Sent This…

By: patrick

patrick — Mon, 15 Jun 2009 19:13:59 +0000

i'd love to know what an "uncontent-friendly" show is. that's a weird word. couldn't they just call it a "cash4gold" show?

By: thinkinonit

thinkinonit — Mon, 15 Jun 2009 16:52:36 +0000

what does "empty rating" really mean? that the advertising community is judging content not based on how many people are watching it, but what attributes/spirit/morality(?) the programming projects and whether they want their brand associated with it? or maybe that advertisers are worried about who the people watching are, what they care about, as they imagine who buys, or who they want to buy, their product. it's a dangerous situation if marketers at big advertisers are driving what programming gets made — or is it? aren't we all — programmers, marketers, advertisers — talking to the same people?

By: barbaraville17

barbaraville17 — Mon, 15 Jun 2009 13:50:04 +0000

I work for a broadcast network and though it's not as extreme (it's getting there!), we do have the same issue. Like whoever sent this post, I am in sales, and I head out daily on sales calls, pitching content I don't really believe in and know I am unlikely to be able to sell. Sometimes, when I'm "on," I convince the agencies I actually believe in this or that show, but most of the time I worry they can see right through me. It would be smarter of us all to align programming with at least some semblance of what marketers will support. Otherwise how long can this really go on?

By: jargulaster

jargulaster — Mon, 15 Jun 2009 04:31:57 +0000

so who wrote this, someone from CW? Or you say cable so im thinking E?