Once again, Mormons got the bejesus beat outa them when Matt & Trey’s new musical debuted on Broadway. Then “The Book of Mormon” actually became a hit. Then it took home 9 freakin Tony Awards.
So what did the Church of Jesus Christ of Latter Day Saints do? Stay up on the cross and cry? No way, they did what any great CMO would do: They turned on some muthafuckin marketing, bitches.
In a campaign reminiscent of Microsoft’s “I’m A PC,” a perfectly (racially and genderly) proportioned poster shows Times Square tourists that Mormon’s are, in fact, cool: Mormons climb rocks. Mormons surf. Mormons ride motorcycles. And is that a fucking falconer in the bottom left?
After all these years, Mormons ain’t about to keel over and die just because the creators of South Park still find everything about them an irresistible punchline. No way. This is the same faith that lit up my childhood Saturdays with their own animated TV show, “Davey & Goliath”:
Mormons know that all this talk about Mormons is a good thing, it drives interest, and now it’s driving traffic to www.mormon.org. And have you BEEN to mormon.org? It’s freakin incredible. Jews, Muslims, Catholics — look the fuck out. Mormons are the true digital ninjas. Don’t believe me? Meet a Mormon, see for yourself.
Thing is, it’s better this way.
I’m exploring Google+
If you’re already on, come say hello there and we’ll figure out what it can do and how we’ll ultimately use it.
My new favorite site, by far.
Can’t believe it took me two years to find it. (Thanks to Mike Lubin for showing me.)
Here are a few rules from the site…
BAD NEWS. “Not Pictured” is no way to go through life.
We’ve lost Cy Twombly, who made us think and feel. Great memories of the first time Jordana showed me his work on the wall of a friend’s house, and how challenged I felt to find my way more deeply in. When up close, the more time you spend with a Twombly, the more it reveals about…you. RIP Cy Twombly. You make me think about what I bring to the art that moves me.
The fireworks must’ve sparked something in wifey because she was on fire last night. After returning from working in her studio, Jordana got right to work in the house. It started with some shoe surgery, turning these greek sandals into a a more suitable contraption for our 2 year-old.
Then she moved outside. After a lengthy debate (two centimeters this way or that), she hung this long, thin shelf on the back deck. She intends to put rocks, small plants and found wood on it.
Then back inside for the mother of all jobs — reupholstering our couch. Who reupholsters their fucking couch at midnight on July 4th? After teaming up with our friend to saw the couch’s arm off?
Right about here is where I fell asleep standing up, loving my wife more than anything in the world, and realizing my poetry degree prepared me to be her apprentice in life and all forms of domestic construction.
Fan of robots, are ya? Think cyborgs are fun? Loving life, now that geeks rule? Yes, yes, yes, we all are. Except then you get to thinking, how much of the world’s tech brainpower’s working on — wait for it — the Dark Side?
Now, I love Stanford just as much as the next guy, but there’s a Stanford lab that’s got me a little uneasy. I like it, and I am afraid of it: Stanford’s Captology Lab. Here’s how it’s described:
What is Captology?
Captology is the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products (computers, mobile phones, websites, wireless technologies, mobile applications, video games, etc.) created for the purpose of changing people’s attitudes or behaviors. BJ Fogg derived the term captology in 1996 from an acronym: Computers As Persuasive Technologies = CAPT.
Ok, so what are you mofos trying to do? And can we borrow? Can we test your shit out?
Where Persuasion and Computers Intersect
The field of captology and persuasive technology is growing quickly. Every day more computing products, including websites and mobile apps, are designed to change what people think and do.
As we see it today, captology isn’t just persuasive web sites or video games to change behaviors. Captology is a way of thinking clearly about target behaviors and how to achieve those goals using technology. Captology is a method with related tools for solving problems. Our frameworks and theories are all about helping people understand and measure what matters.
Wanna know more? Well, they’ve written some handy, old-fashioned books for ya. So check ’em out, then join me as I dig a tunnel far beneath my home, stock it with food, water and poetry, and pray we die before robots start convincing us we’re theirs.