Month: November 2013
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Knowing Your Place
Long ago, in what seems like another life, a colleague much senior to me (in age, experience and level) summoned me to his office on a Friday afternoon for a “chat.” Sounded ominous, and it was. I’d been working for the (unnamed) company for some time, and had achieved some early success. Enough success that I wasn’t just feeling confident, I was feeling unstoppable. …
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Formula 1 CMO Michael Williams Be Like
There’s having a martini…and then there’s having a martini with the guy that’s about to bring Formula 1 racing to America. I’m at The Lambs Club in Manhattan, having a drink with Michael Williams, former CMO of the NJ Devils, now the new CMO of Formula 1. Dude just walked me through the plan to bring racing’s…
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Trying Out My New Starbucks Name
Amorpha is a genus of plants in the pea family, Fabaceae. It’s also the name made famous by this SNL skit: Inspired by countless visits to Starbucks in which my name and my friends’ names are mis-transposed onto cups via green or black markers, I set out to test my new “Starbucks Name” in the field. Each time I’m asked for my name…
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Something I Like That’s Not On The Internet
(45th Street between 7th & 8th Ave)
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The World’s First Creative Director
Finding the best creative talent is among the most difficult tasks any leader faces. Most of us only get it right every once in a while. There are lots of reasons why: structure, communication, timing, vibe, process. I often hear colleagues and peers lament the challenge. Where does the best creative talent come from? How do we find it? When I…