I normally don’t write about products, especially ones that are big, heavy and square. But this is more about people.
I’ve been impressed with HP’s marketing guru Ron Coughlin since we met last year via my colleague Matt Spielman. Ron’s got a tough job: Make people print more…in an era of blackberries, smartphones and Kindle. And of course use more HP ink cartridges.
I love Ron’s approach. Smart, tactical innovation. That’s why he teamed up with my colleagues at Nickelodeon, as well as USA Today, Google, Fandango, Coupons.com, DreamWorks Animation, Nickelodeon, Web Sudoku, and Weathernews.
Here’s the new printer from HP. Click here for a good article about how it uses partner apps to enable PC-less printing.
Rock on, Ron.
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