Something Burning Presents Ashley Simon’s “What is Branded Entertainment” Episode #1

June 13, 2009 — 1

Because it’s fun to do until we get busted, welcome to the first installment by Something Burning’s special guest contributor, Ashley Simon, in which Ashley attempts to define what our department should be doing.

Today, Ashley befriends the thoughtful pedestrians of Times Square, and they’re kind enough to try and help us understand what Branded Entertainment is. See for yourself, then follow Ashley on Twitter at @KickAsh13.

branded entertainment #1 from Ross Martin on Vimeo.

One comment

  • jargulaster

    June 15, 2009 at 12:47 am

    The real question is How will media companies pay for content themselves anymore, given their inability to monetize (or even get people to watch). And if we are indeed returning to the era of P&G (the "soap" in Soap Operas) paying for production, what will they demand this time around? Have to think we all, ultimately answer to Nielsen still…

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