Brad Grossman’s New “Zeitguide” Is Out

Cultural guru Brad Grossman just released his latest private “Zeitguide” for clients and friends. Here’s what I wrote for it:

“Business leaders now expect media companies to deliver more than advertising inventory on their platforms. They seek a deeper understanding of, and connection to, their consumers. It’s a phenomenon media companies are embracing as an opportunity to use the power of our insights, talent and connection to our audiences in new ways. In turn, as media companies flex muscles they’ve never flexed before, so do marketers (becoming content companies) and agencies (becoming venture capitalists). In other words, everybody’s all up in everybody else’s grill. And we’re all making unlikely new friends, fast.”





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