Brief Meditations On The Like

December 29, 2011 — 0

1) I like you.  I really like you.  And it’s so much easier to say that — in a way that’s not weird — online.

2) The social web teaches us how other people communicate with one another, and how people expect to communicate with us.  We’ve made so little progress applying what we’ve learned to “real life” offline.

3) This year, 93% of Facebook users clicked the “Like” button at least once a month.  It’s quick and costs us nothing.  Except, sometimes, our credibility.  

4) The “Appreciate” button on somehow conveys a more meaningful embrace.

5) “Like” means less than ever before.  Lotsa people gots some science and an opinion, yo. 

6) Brands still use “like” to measure social media marketing success.  Most shouldn’t.

7) There’s no universal “like” button in real life, no common hand signal or nod that says “I get you,” “I feel you,” “Right on, brosef.” Those evolve colloquially.  The “ok” signal and the “thumbs up” don’t mean the same thing in other parts of the world.  There are so many ways to make our hands say the wrong thing, unintentionally, and get ourselves in trouble.  Just ask George Bush.  This new book helps you avoid that:

 8) Mostly, when we need to make sure someone gets that we like what they say or do, we gotta use words.

9) Doctors have long used hand signals to help autistic children communicate more effectively.  Studies show, even for kids who don’t have autism, pairing hand gestures with learning results in greater success for many students.  Mainstream elementary school teachers in San Francisco and elsewhere have begun using hand signals in class.  Students learn to signal silently when a classmate says or does something that resonates with them.  It’s a simple gesture, thumb and pinky, and it let’s a friend know “I connect with you on that.”  Another signal means “It’s different in my experience.” 

10)  Here are the most liked Facebook pages of 2011

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