I joked last week that I’d figured out our social media strategy. Glad you liked it! (Props to Markham Nolan.)
Today, iMedia published a poignant interview with my colleague, Carolyn Everson, EVP & Chief Operating Officer of MTV Networks Ad Sales, in which Carolyn lays out her vision for the future cohesion of programming, marketing and ad sales talent, and how linear businesses benefit from digital innovation. She makes a great case.
As Carolyn points out, the more advanced CMO engagement with media companies isn’t exactly scalable. Why not? Because not all media companies are equipped to handle the radical shifts required, and not all CMO’s have the appetite or the conviction. Fortunately, more and more do.
For more from Carolyn, check out her panel at Ad Tech, November 4th in New York.
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