My Interview With Forrester’s David Cooperstein

In advance of my keynote with Dr. Pepper Snapple Group CMO Jim Trebilcock at the Forrester Marketing Forum on April 6th in San Francisco, Forrester’s David Cooperstein just interviewed me for his blog.

Here’s an excerpt from David’s piece:

I am excited! Not just about the fact that Forrester’s Marketing Forum [2] is just around the corner. I am excited because I just got to spend some time with Ross Martin, the energetic Executive Vice President of MTV Scratch [3]. His team is a center of innovation at MTV for helping marketers connect with millenials, and his enthusiasm for the next digital decade is palpable. If you are coming to the Forum in San Francisco next week, you will get to hear Ross, and his client and counterpart Jim Trebilcock, CMO at Dr. Pepper Snapple Group [4], talk about the nationwide launch of SunDrop [5] soda that kicked off a few weeks ago.

Not to spoil that story, here are some of the things Ross and I discussed about the future of marketing:

Given what you have done with DPS, what do you see as the future agency model? Can media companies replace agencies?

“We see new and inspiring work from agencies every day, and have been lucky to collaborate with some great partners. Much has been said about the challenges agencies face with so many new models emerging. We believe these new models will…” (for the full post, click here).


Posted

in

by

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *