I recently posted about NeuroDrinks: How confused The W Hotel made me by offering a “sleep enhancing beverage” at 7am, when that’s the last thing we needed. How impressed I am with Neuro’s celeb marketing savvy. And their accidental misspelling of “function” (as “funtion”) on the NeuroDrinks label.
(Kristin Davis notices the same misspelling I did)
Well, it’s taken me a while to provide this update, but about 15 minutes after my initial post, here’s the message I received from NeuroDrinks:
Ross:
I work with Neuro. We are aware of the misprint on the bottle. The W Hotel has some older product and we have since fixed the error and reprinted the labels. Thank you again for pointing it out to us but would you mind taking down the picture?
Thanks
-Justin, NeuroDrinks
Dear Justin,
Thank you for clarifying, and for being seriously quick and good at what you do.
Considering you recently supplied your drink to a benefit party for St. Judes, the incredible children’s hospital, Justin, I think we could be friends.
Your pal,
Ross
PS Justin, can I be candid for a moment? I feel like a dick for making such a big deal about your little misspelling on the label. Especially when I had to look up the word “misspelling” 3 times just now. So I have decided to make a donation to St. Judes Children’s Hospital in your name, if that’s ok. And I’ll try harder to find your drink in Times Square (but not at The W), or you can just send me some.
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