See You At NATPE In Miami?
Last time I went to NATPE, it was 8 years ago in New Orleans, and I was in the middle of setting up a series pilot at VH1. Now I am a corporate tool, and I’m on a panel called “Master Class: The Future of Branded Content” with Frank Cooper (Pepsi), Emil Jattne (Grey Goose, Bacardi U.S.A), moderated by Bobby Friedman (@Radical).
As the MTV Scratch website says, I don’t exactly know what “branded content” is. But I love Bobby and Frank, and I’m psyched to meet Emil. Plus, this shit’s in Miami, bitches! So come hang.
“Master Class: The Future of Branded Content”
Wednesday, January 26th | 11:30 to 12:15 PM
As branded content becomes a staple for networks, marketers and talent, hear leaders in consumer packaged goods and media discuss the shifting economics of content development and how to best reach elusive audiences in new and profitable ways. Each panelist will share a unique, behind-the-scenes perspective at the development of a key initiative, and field questions from both moderator and audience about its impact. A fresh, behind-the-scenes opportunity to hear about the strategies and tactics of some of the category’s leading players, and the resulting, often unforeseen outcomes of their decisions.
Moderator(s): Robert Friedman, President, Media and Entertainment, Radical Media
Speaker(s): Ross Martin, EVP, MTV Scratch, MTV Networks; Emil Jattne, Senior Brand Manager, Grey Goose, Bacardi U.S.A., Inc.; Frank Cooper III, SVP, Chief Consumer Engagement Officer, Pepsi-Cola Beverages Americas