It’s been inspiring to watch the creative evolution of Spike TV’s short-form franchise REAL MEN OF ACTION.
Launched about 3 years ago, it’s led creatively by Spike’s Niels Schuurmans, who in addition to running marketing for Spike, teams up with sponsors like Scion to create original, short-form programming.
MTV Networks Entertainment Group integrated marketing guru Dario Spina, who has been known to craft some pretty pioneering partnerships with sponsors, showed me this recently.
It’s something Niels and his team did with Scion. Incredible production values, great creative, so well made: