Tag: advertising
-
Guest Lectured This Week At NYU
I guest lectured an NYU class on the future of media and entertainment on Wednesday. The class was about 50 students from NYU’s Tisch (film/tv/media), Stern (business) and Gallatin (individualized study) schools. Here’s my profile on RateMyProfessors, with 2 ratings so far. Posting this comment from a student for my mom to see: Enjoyed listening…
-
The Relationship Between Agencies & Clients
My colleague Chris Ficarra of VH1 just sent me this one, and it’s fun to watch while you’re on conference calls…
-
Targeted Ads: They Think I’m Super Old
Thank you for the invite today, AARP…
-
The ManCrunch.com Superbowl Ad CBS Is Trying To Figure Out How NOT To Run Next Weekend
For the full story, click here.
-
The Coke Happiness Machine
-
Cool Invite
I’m looking forward to a launch party we’re having in a few weeks. It’s not like anything we’ve ever done before. So when I saw the first draft of the invitation, today, I admit I had imagined it differently. My expectations were also out of whack, because there wasn’t any time to, you know, and…
-
ESPN Develops Toshiba’s New Ad Campaign
FROM AD AGE TODAY… Cabler Acts as Ad Shop to Create Spots That Show How Sports Fans Can Use Marketer’s TVs, Laptops by Brian Steinberg NEW YORK (AdAge.com) — Weaving advertising into a flagship ESPN property such as “SportsCenter” is old hat; what isn’t so common is a media outlet helping to design advertising that…
-
Patrick Hosmer’s Memo to Dunkin’ Donuts, American Apparel & Subway: “Branded Censorship Will Make Us All Rich”
Patrick Hosmer’s new blog post today — “Branded Censorship Will Make Us All Rich” — is pure genius. Patrick’s a great young producer, another breakout talent from the land of mtvU (there’s something in the water at mtvU). Patrick’s a graphic designer, writer, editor, producer…basically a one man creative force. He’s not just brilliant, he…
-
Something Burning Presents Ashley Simon’s “What Is Branded Entertainment?” –Episode #2
Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here’s Ashley Simon: Thought I’d try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in…