Tag: Brad Grossman
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Grossman Reviews Somethingburning.com
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Brad Grossman’s New “Zeitguide” Is Out
Cultural guru Brad Grossman just released his latest private “Zeitguide” for clients and friends. Here’s what I wrote for it: “Business leaders now expect media companies to deliver more than advertising inventory on their platforms. They seek a deeper understanding of, and connection to, their consumers. It’s a phenomenon media companies are embracing as an…
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One Of The Best Jobs Ever
Two years ago, I read a New Yorker piece about Brian Grazer’s search for a new cultural attache. I wanted a job like that. Or maybe I wanted to hire my own culutral attache. So many times, I meet with people who make little or no obvious sense to meet with for my core business. I’m drawn…