Tag: brand
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Congratulations To Viacom’s MBY Graduates
I had a super fun time today celebrating the 151 graduates of Viacom’s “Maximizing Brand You,” a peer counseling and career development program that helps assistant- to director-level employees define and strengthen their own personal brand. The year-long program has participants define their career goals and gives them the mentoring and skills they need to…
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Branded Entertainment
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We’re Finally Talking About “Bing” Today
Just read the feature about us by Stuart Elliott in the New York Times today, announcing our branded ent (what are we supposed to call it, again?) deal with Microsoft. Msft’s tapping MTV, VH1, Comedy Central, CMT and Nick at Nite to help Yusuf & co. launch BING, their new search decision engine. I’m proud…