Tag: CMO
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New Kicks
Thank you to my friends at Converse for these objects of beauty on my birthday!
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I Can Haz Millennials
Some highlights from a recent interview I did at Yahoo!’s first CMO summit under CMO Kathy Savitt and CEO Marissa Mayer. In the clip, I talk about the difference between marketing to/at Millennials vs empowering them to speak through your brand. It’s just amazing how seriously I seem to take this.
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Yale School of Management 2012 Conference: “People Are More Likely To Buy Cake On Rainy Days”
This year’s annual Yale School of Management conference was entitled “The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace.” A good topic for Scratch, since we live it. Hosted by Professor Ravi Dahr, the Director of Yale’s Center for Customer Insights, the conference featured some awesome insights and approaches from fellow keynoters Jon Iwata (CMO, IBM),…
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See You At RealScreen 2012
Evan Shapiro (IFC) hosted a good call today in advance of the 2012 RealScreen panel he’s moderating next week in Washington, DC. The panel includes Bill Davenport (Weiden & Kennedy Entertainment) and Mike Duffy (Electus) and me. My friends know the title of the session is one I’ll have trouble with: Branded Entertainment: The Pitch & The Process. Evan’s a good friend, a smart dude, and…
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Dr. Pepper Snapple Group’s Chief Marketing Officer, Jim Trebilcock, On Why He Chose MTV Scratch To Lead The National Launch Of Sun Drop
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Converse Created A Game Inside Google Search Bar
Over breakfast a few days ago, Converse CMO Geoff Cotrill and CEO Mike Spillane blew me away with this. Anomoly had the idea, and Geoff and Mike went with it. Earlier this year, they basically created a game inside Google’s search bar. It took 6 months for Google to figure out wtf was going on.…
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2 Cool Shorts by Nike
Somebody showed me these a while ago but I can’t get them out of my head. This next one’s rockin’ some robot parkour. As a side note, it’s gotta be the only commercial spot in which you’ll ever see Kodak and HP logos in the same frame (:30 secs in). I’ll send it to Jeff…