Tag: forrester
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My Interview With Forrester’s David Cooperstein
In advance of my keynote with Dr. Pepper Snapple Group CMO Jim Trebilcock at the Forrester Marketing Forum on April 6th in San Francisco, Forrester’s David Cooperstein just interviewed me for his blog. Here’s an excerpt from David’s piece: I am excited! Not just about the fact that Forrester’s Marketing Forum [2] is just around…
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Join MTV Scratch & Dr. Pepper Snapple Group At The 2011 Forrester Marketing Forum
I’m looking forward to my keynote with Dr. Pepper Snapple Gorup’s Chief Marketing Officer, Jim Trebilcock, April 6th in San Francisco, at the 2011 Forrester Marketing Forum. Here’s how they’re describing our talk: THAT’S #howudropit WITH MILLENNIALS Ross Martin, Executive Vice President of MTV Scratch, MTV Networks James Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple…