Tag: integrated marketing
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Cool Invite
I’m looking forward to a launch party we’re having in a few weeks. It’s not like anything we’ve ever done before. So when I saw the first draft of the invitation, today, I admit I had imagined it differently. My expectations were also out of whack, because there wasn’t any time to, you know, and…
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Spike TV’s Killer Short Film (Starring Scion)
It’s been inspiring to watch the creative evolution of Spike TV’s short-form franchise REAL MEN OF ACTION. Launched about 3 years ago, it’s led creatively by Spike’s Niels Schuurmans, who in addition to running marketing for Spike, teams up with sponsors like Scion to create original, short-form programming. MTV Networks Entertainment Group integrated marketing guru…
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Something Burning Presents Ashley Simon’s “What Is Branded Entertainment?” –Episode #2
Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here’s Ashley Simon: Thought I’d try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in…