Tag: marketing
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Sunday’s Best Marketing: Brunch At Beast, Prospect Heights, Brooklyn
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Pink Pony, The Case Study
Patty Chung, neverending source of awesomeness, sent me this compelling case study. Extremely helpful, as MTV Scratch ponders the future of live event marketing…
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Brad Grossman’s New “Zeitguide” Is Out
Cultural guru Brad Grossman just released his latest private “Zeitguide” for clients and friends. Here’s what I wrote for it: “Business leaders now expect media companies to deliver more than advertising inventory on their platforms. They seek a deeper understanding of, and connection to, their consumers. It’s a phenomenon media companies are embracing as an…
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The First Shot of MTV’s SuChin Pak On Her Cross-Country Road Trip For The Pepsi Refresh Project
Here’s a shot of SuChin Pak on the road, going across the country, meeting winners and contenders for Pepsi Refresh grants. If you haven’t seen the project voting site yet, check it out. Why? Because you’ll find some intense and important projects in there — with millions of Pepsi’s dollars up for grabs each month…
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The Relationship Between Agencies & Clients
My colleague Chris Ficarra of VH1 just sent me this one, and it’s fun to watch while you’re on conference calls…
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The Coke Happiness Machine
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A Shitty Job In Times Square
Every year, Charmin’s holiday poop pop-up store here in Times Square manages to thrill the toursists who just can’t contain their excrement excitement. It’s a shitty job, but somebody’s got to do it…
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ESPN Develops Toshiba’s New Ad Campaign
FROM AD AGE TODAY… Cabler Acts as Ad Shop to Create Spots That Show How Sports Fans Can Use Marketer’s TVs, Laptops by Brian Steinberg NEW YORK (AdAge.com) — Weaving advertising into a flagship ESPN property such as “SportsCenter” is old hat; what isn’t so common is a media outlet helping to design advertising that…
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Chris Brogan’s “Trust Agents” Is Worth The Read
…and it just became a New York Times Bestseller. Check out Chris Brogan‘s new book here, and pick up a copy. People pay Chris lots of money for some of the insights you can find right here in this book. Totally worth the read.